Kabira Technologies and Cisco to Discuss Monetizing Mobile User Behavior at 4G World

SAN MATEO, CA -- (Marketwire) -- 09/08/09 -- Kabira Technologies, Inc. announced today that Manish Gupta, vice president of global marketing, will deliver a case study on 'Monetizing the Mobile User Behavior' in Chicago, Illinois on the third day of the 4G World Conference, September 17, 2009 at 4:00 pm. Gupta will be joined for this session by Kittur Nagesh, director of service provider marketing, mobility systems for Cisco.

This session will showcase examples of operators who have implemented intelligent service aware infrastructure solutions, launched new bundled service packages and established creative pricing plans that reflect the value of the service to the end user. It will demonstrate that by taking these actions, these operators have better positioned themselves to monetize the unprecedented growth of mobile data traffic.

"Users are accessing information, practicing personal and business communications, executing commerce transactions and expanding social networks on their mobile devices," said Gupta. "Mobile operators around the globe are delivering tremendous value to the user by investing in 3G and 4G (LTE/WiMAX) infrastructures to support this activity. Nevertheless, the value of this powerful IP-centric infrastructure cannot fully be harnessed by the 'all you can eat' fixed-price or volume-based pricing models," Gupta explained. "We will discuss how forward-thinking operators have understood and met this challenge by leveraging powerful infrastructure software technology implemented on flexible, cost-effective hardware."

The discussion will highlight the technical, business and marketing issues involved, as well as the results of such implementations. Kabira Technologies is a Platinum Sponsor at 4G World, and will also deliver a Solutions Theater Presentation on 'Value-based Pricing,' led by Sukki Sandhar, head of service aware for Kabira.

For more information on Kabira's presence at 4G World, please visit the Kabira Technologies website at http://www.kabira.com/en/4G_World_2009.

About Kabira Technologies, Inc.

Kabira Technologies, Inc. ("Kabira") is a leading supplier of customer life-cycle solutions for communications service providers globally. With installations for over 100 customers in more than 40 countries, and serving over 700 million subscribers, Kabira has established its reputation for delivering highly scalable and reliable solutions. Based on its powerful transaction platform and designed to meet the demands of real-time, always-on subscriber services, Kabira's solutions provide crucial infrastructure capabilities such as subscriber provisioning, value based charging, and payments. Kabira's software is designed to be implemented rapidly with much higher performance and at substantially less cost than alternatives. Some of Kabira's customers include AT&T Corp., Orange/France Telecom Group, Visa and Vimpelcom. Kabira partners with marquee companies such as Hitachi, Cisco, Atos Origin, Bull, Cap Gemini, Jet Infosystems and Torry Harris to deliver solutions to service providers.

Kabira, Kabira Transaction Platform and the Kabira logo are trademarks or service marks of Kabira and its affiliates, in the United States and certain other countries. These marks may not be used in connection with any product or service that does not belong to Kabira, unless expressly permitted by license with Kabira, and may not be used in any manner likely to cause confusion, nor in any manner that disparages or discredits Kabira, its licensor, its subsidiaries or affiliates. All other trademarks are the property of their respective owners.

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