Merkle Introduces New Brand Position

COLUMBIA, Md. -- (BUSINESS WIRE) -- Merkle (www.merkleinc.com), one of the nation’s largest and fastest growing marketing services organizations, today introduced a new brand position to better reflect its value proposition within the rapidly changing marketing landscape. Merkle is shedding its “Database Marketing Agency” descriptor and will now be known as a “Customer Relationship Marketing Agency.”

Merkle President and CEO David Williams said, “As Merkle has broadened its capabilities and scope to include all of the activities that influence the customer portfolio, we believe our new brand position better reflects who we are today and the agency we aspire to be in the future. Our value proposition is no longer to simply enable information, but to use data-driven insight to optimize our clients’ sales, marketing and service programs across the enterprise. Merkle is well-equipped to help marketers implement truly integrated customer marketing strategies that will drive competitive advantage and improve financial performance.”

Merkle’s new brand position follows the introduction earlier this year of Integrated Customer Marketing™, an optimization framework and approach designed to help organizations reengineer their customer marketing strategy and business processes to actively manage customer and prospect interactions throughout the customer lifecycle. Integrated Customer Marketing (ICM) helps companies become more customer-centric by informing the total customer experience – from strategic lifecycle management and marketing mix optimization, to comprehensive program development and the optimization of individual campaigns.

Companies such as DIRECTV, GEICO, Dell, Samsung, the American Cancer Society, and many others have turned to Merkle to create Integrated Customer Marketing business strategies and programs to help them understand and engage their best customers and prospects.

Williams continued, “Database marketing is no longer a comprehensive description of Merkle’s solutions. There is a ‘perfect storm’ occurring in marketing today, in that the industry is demanding both accountability and a customer-centric focus. Marketers are elevating the conversation from ‘How do we do great advertising?’ to ‘How do we do great marketing?’ to ‘How do we do great customer relationship marketing?’ I am excited about our market and brand position. Our transition to a CRM agency reflects our evolution as a company, and the growing importance of customer-centric marketing to our customers and prospects.”

About Merkle

Merkle is one of the nation’s largest and fastest growing customer relationship marketing agencies. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate Integrated Customer Marketing™ programs. With more than 1,000 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston, Chicago, Denver, Little Rock, Philadelphia, Seattle and Hagerstown, Md. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.