TWTRCON DC 09 to Feature Case Studies From Leading Brands, Non-profits and Government Agencies Who Use Twitter and the Real-Time Web to Deliver Measurable Results

NEW YORK, Sept. 24 /PRNewswire/ -- Modern Media today announced that TWTRCON DC 09 (twtrcon.com), a one-day business conference taking place October 22 at the Grand Hyatt Washington DC, will focus on how the real-time web is transforming business, government agencies and non-profits. The program includes case studies from organizations using Twitter and other real-time platforms to re-invent branding, recruitment and customer response. Panel discussions will focus on how the real-time web is changing marketing, customer service and crisis management, and on the new, emerging business opportunities at the intersection of geolocation and the real-time web.

Speakers include political strategist Joe Trippi, craigslist founder Craig Newmark and social media experts Steve Rubel and Laura Fitton. Case studies and best practices will be presented by executives from PepsiCo, Dunkin' Brands, H&R Block, Advanced Micro Devices, the U.S. Department of Defense, FEMA, charity: water and DonorsChoose.org, among others. Attendees will also see real-time business solutions from exhibitors such as TweetFunnel, Attensity, TweetFeel Biz, TwAitter, and Cloud Profile.

"Twitter, along with other real-time platforms, is revolutionizing the way we do business. Companies, government agencies and non-profits are exploring new business models, rethinking their culture and finding new ways to engage with communities," said Tonia Ries, founder of Modern Media and TWTRCON co-host. "At TWTRCON DC, attendees will develop their Twitter business strategies, find new tools and meet other participants from organizations that are leading the real-time revolution."

TWTRCON DC 09 sessions and speakers include:

Twitter for Business 101

What to use Twitter for; how to engage audiences, govern employee Twitter use and measure success.

    --  Laura Fitton, Founder, Pistachio Consulting and Co-author, Twitter for
        Dummies

The Power of Real-Time Communities

How microblogging powers communities-and the benefits for business, government and society.

    --  Craig Newmark, Founder, craigslist

Real-Time Brands

Why every business needs a Twitter strategy to engage customers and drive revenues.

    --  Mike DiLorenzo, Director of Social Media Marketing and Strategy,
        National Hockey League
    --  Brian Dresher, Audience Acquisition Manager, USA Today
    --  Josh Karpf, Manager, Digital Communications, PepsiCo
    --  Amy Reed, President, Chick Downtown

    --  Moderator: Laura Fitton, Founder, Pistachio Consulting and Co-Author,
        Twitter for Dummies

Live Case Study: Twitter in Action

TWTRCON DC attendees participate in a live Twitter fundraising campaign.

    --  Charles Best, CEO and Founder, DonorsChoose.org

The Brandividual

    --  Nigel Dessau, Senior Vice President and Chief Marketing Officer,
        Advanced Micro Devices

The Real-Time Organization

How Twitter is transforming organizational cultures and structures, and the legal, regulatory and policy issues that need to be addressed.

    --  Charles J. "Jack" Holt, Senior Strategist for Emerging Media,
        U.S. Department of Defense, Defense Media Activity
    --  John Shea, Public Information Officer for New Media, FEMA External
        Affairs
    --  Nigel Dessau, Senior Vice President and Chief Marketing Officer,
        Advanced Micro Devices
    --  Ambre Morley, Associate Director of Product Communications, Novo Nordisk

    --  Moderator: David Armano, Senior Partner, Dachis Corporation

Case Study: Twitter and Recruiting

    --  Jessica Lee, Senior Employment Manager, APCO Worldwide

    --  Kerry Noone, Marketing Communications Manager, Sodexo

Case Study: Can Twitter Save the Newspaper?

    --  Alan Murray, Deputy Managing Editor and Executive Editor, Online, The
        Wall Street Journal

Twitter and Advertising

    --  Scott Gulbransen, Senior Manager of Communications, Social Media, Intuit
        Consumer Group

Panel: Real-Time Response

How real time changes communications, customer service, crisis management and organization scale.

    --  Andrew P. Wilson, Web Content Account Manager, U.S. Department of Health
        and Human Services
    --  Dan Luxenberg, Web 2.0 / Social Media Lead, Office of Web
        Communications, U.S. Food and Drug Administration
    --  David Puner, Communications Manager, Dunkin' Brands

    --  Stacy Gratz, Social Media Marketing Manager, H&R Block

Case Study: Twitter for Non-Profits

    --  Scott Harrison, President, charity: water

Case Study: Twitter and Branding

    --  Rick Bakas, Director of Social Media Marketing, St. Supery Vineyards
        & Winery

Real-Time Campaigns

How business, government agencies and non-profits harness the power of Twitter to achieve their goals.

    --  Joe Trippi, Political Strategist

Geolocation and Mobility

How location-specific, real-time information will create new business opportunities.

Debate: The New Rules for the Real-Time Business

How lifestreaming, intimacy and transparency are changing how we work, and what organizations need to do.

    --  Steve Rubel, Senior Vice President, Director of Insights, Edelman
        Digital
    --  Clay Johnson, Director, Sunlight Labs
    --  Rohit Bhargava, Senior Vice President, Strategy and Marketing, Ogilvy
        360 Digital Influence

    --  Moderator: Tonia Ries, CEO, Modern Media

TWTRCON DC 09 registration information is available at http://twtrcon.com/register. Follow @TWTRCON on Twitter for the latest updates. Join TWTRCON on Facebook and be part of the dialog before and after the event: http://www.new.facebook.com/TWTRCON. For sponsorship information, contact Anne Weiskopf (anne@modernmediapartners.com).

TWTRCON DC 09 is produced by Modern Media, in partnership with First30 Services and Technologizer.

About Modern Media

Modern Media (http://www.modernmediapartners.com) builds brands and communities. Publishers, media entrepreneurs and marketers rely on Modern Media to clarify and refocus brands, create and produce events and brand extensions, build websites and social media campaigns, and motivate sales team with tools that drive revenue. Modern Media is a team of seasoned business media veterans with combined expertise in content, marketing, sales and digital media that can quickly adapt to clients' and partners' cultures and become an integral part of the team.

About First30 Services

Founded by veteran entrepreneur Mike Edelhart, First30 Services (http://first30services.com) builds companies. It partners with angel investors, VCs, founders and corporations to help entrepreneurs-evaluating new ideas for practicality, uniqueness, protectability and scope, and assessing people and operations to ensure the right skills, attitudes and processes are in place to build a solid foundation for growth. First30 Services has expertise in fundraising, management consulting and product development, working with member companies to ensure a smooth transition from start-up to long-term teams and processes.

About Technologizer

Technologizer (http://technologizer.com) delivers Harry McCracken's authoritative, opinionated, hands-on advice on the whole world of personal technology, from the Web to digital entertainment to PCs and Macs. The former editor-in-chief of PC World, McCracken was named to the Folio:40 list of media industry movers and shakers and won the Jesse H. Neal award in 2008 for his editorials.

CONTACT: Mary Zagrobelny at Modern Media, 914-834-4214, mary@modernmediapartners.com

SOURCE Modern Media