Ace Metrix Adds Analytics Software Veteran Greg Drew to Board of Directors

LOS ANGELES -- (BUSINESS WIRE) -- Ace Metrix™, the leader in on-demand television advertising intelligence, today announced that Greg Drew has joined its Board of Directors as an independent director.

Drew, currently the chief executive and president of SmartDrive Systems, Inc., joins current Ace Metrix board members Steve Goldman, co-founder and CEO of Ace Metrix, JuYoung Lee, Ph.D., co-founder and chief scientist of Ace Metrix, Ann Winblad, co-founder and general partner of Hummer Winblad Venture Partners and Jim Gauer, managing director of Palomar Ventures.

“Greg’s extensive background in web analytics and hands-on operational experience is a tremendous benefit to us,” said Goldman. “His pioneering leadership in building SaaS companies focused on the delivery of actionable analytics is a clear fit with our strategy.”

“Ace Metrix solves a critical measurement problem with a distinctly disruptive and innovative technology that delivers fast, actionable results. In a short time they’ve proven they can save television advertisers meaningful amounts of dollars by shortening the time to market optimization,” said Drew. “I’m thrilled to join the board and work toward further growth and success for Ace Metrix.”

About Greg Drew

Drew brings over 30 years' experience with fast-growing technology companies to the board of Ace Metrix. Prior to his appointment at SmartDrive Systems, Inc., a leader in fleet safety and operational efficiency, Drew was president and CEO of WebTrends since 2003, where he led the company to become a premier provider of enterprise web analytics. Drew also served as founder, chairman and CEO of the technology retailer 800 Electronics, and has held leadership positions at Hewlett-Packard, Central Point Software, Clientele Software and NOW Software/Qualcomm. Greg is a founding board member of the Web Analytics Association and past chairman of the Software Association of Oregon. He is a graduate of Fairleigh Dickenson University, with a BS in business management.

About Ace Metrix

Ace Metrix delivers actionable analytics and competitive intelligence through the first online service measuring television advertising effectiveness. Featuring the patent-pending Ace Score, Ace Metrix is delivered through a SaaS delivery model to the desktops of national advertisers and agency executives. With Ace Metrix, advertisers and brand managers can make adjustments to creative and media schedules near real-time resulting in savings of hundreds of thousands of dollars. Ace Metrix customers include CBS, Coldwell Banker Real Estate Corp., ConAgra Foods, Deutsch Inc., HP, McDonald’s, Microsoft and Nissan North America. For more information please see www.acemetrix.com.

Note: Ace Metrix is a trademark of Ace Metrix. Other trademarks are property of their respective owners.