MultiMedia Intelligence Sees Black Friday Sales Down 5% from 2008 with a Bleak Cyber Monday to Follow, Maybe GREEN Will Save the DAY

SCOTTSDALE, Ariz. -- (BUSINESS WIRE) -- MultiMedia Intelligence’s research has exposed a brutal truth with a report over a year in the making: these holidays may be cancelled. An ugly start to the 2009 seasonal holiday spending frenzy, aka Black Friday, is about to happen. PMPs (Personal Media Players) to 73" HDTVs to PCs to Mobile Handsets will suffer this holiday season. That means from semiconductors manufacturers to box makers there will be pain for all. Case in point: the semiconductor industry got downgraded Thursday, Nov. 19^th, 2009 because analysts determined that inventories were rapidly replenished; meaning, no back log for chips. Our current research: There’s No Such Thing as GREEN Technologies– Just Good Business: Economic, Technological, and Political Influences in “GREEN” Thinking, shows that spending will be down this holiday season, ranging from best case, down 2%, to worst case, down 5%.

According to MMI research, the sub-prime disaster here in the U.S. reared its ugly head mid-2007. Shortly after that it was evident the U.S. wasn’t alone, it was a global problem. By mid-2009 the U.S. had seen approximately $7T of its people’s wealth disappear. Now every industry is suffering, except for three: foreclosures, bankruptcy and the U.S. Government! Government said if we don’t pass TARP, unemployment in the U.S. could reach 9%. Well, TARP was passed and 9% unemployment in the U.S. passed as well. Government is now telling us that to save our economy we must totally rebuild our health insurance system. We must provide Universal Healthcare (UHC) to all U.S. citizens. They also tell us we are killing our planet and the only way to save our world is to pass Cap & Trade. That’s not all; they also want to create a GREEN Economy.

“From bailouts to universal healthcare the U.S. economy is not recovering; it’s on life support. GDP has gotten zero stimuli from this Administration, and that is why we have double digit unemployment. By the way, that number is going to grow in 2010,” said Rick Sizemore, President for MMI. Sizemore continued: “The government is pushing UHC, Cap & Trade (to force green) while promoting GREEN. These are tax and spending policies, not long-term growth policies. The consumer drives the U.S. economy and they are scared, depressed, and broke.”

After the sub-prime collapse in 2008, the U.S. Credit-Card Industry said they would pull more than $2T worth of credit over an 18-month period. We now have the perfect storm. Official unemployment of 10.2% (almost 20% is the actual) and growing, every industry having hiring freezes, no personal credit, and over $7T lost in personal wealth. It’s going to be a Holly Jolly Christmas. Pain for 2010 trends:

• Handsets, Cable, Satellite, IP-Everything
• Broad Band From Cable/Sat to WiMax/LTE
• Video Conferencing
• Digital Signage
• Automotive
• The Oil Complex
• Information Technologies
• And much more.

This Holiday Season the mantra will be, “Buy what you need.” Or maybe ZhuZhu Pets will save the day? This study: There’s No Such Thing as GREEN Technologies – Just Good Business: Economic, Technological and Political Influences in “GREEN” Thinking, is the culmination of over one year of research & analysis to identify the opportunities, define profit centers vs. sink holes. The study will be available January 2010.

For more information, visit www.MultiMediaIntelligence.com or contact
Rick Sizemore
(480) 213-4151
Rick@MultiMediaIntelligence.com.

About MultiMedia Intelligence

MultiMedia Intelligence, a market research and consultancy firm, specializes on the markets and technologies for delivering and monetizing digital content and services across multiple platforms. We look beyond the classic 'three screens,' which include TVs, mobile handsets, and computers. We put markets into the broader context of the industry ecosystems that are converging and changing traditional business models.