HDTVs High on Holiday Shoppers’ 2009 Lists, but Purchase Intent down from 2008, According to In-Stat

SCOTTSDALE, Ariz. -- (BUSINESS WIRE) -- Over the last two years, High Definition Televisions (HDTVs) ranked as the most desired consumer electronic (CE) product at the holiday season; and it was no different this year. HDTVs remain at the top of respondents’ holiday wish lists in 2009, according to market researcher In-Stat (http://www.instat.com).

“Over all, CE products continue to top holiday wish lists, which is good news for retailers, CE manufacturers and suppliers. However, the downside is purchase intent has fallen from 2008. Our 2009 consumer survey reveals that the percentage of respondents who plan to purchase a CE device have declined within each CE market segment,” according to Stephanie Ethier, In-Stat Analyst. “In-Stat believes the economy is continuing to take a toll on consumer spending.”

For the fourth year in a row, In-Stat surveyed its proprietary Technology Adoption Panel about the different CE products they are considering for purchase this holiday season. The top products are:

• HDTVs
• Notebook PCs
• Digital cameras
• Blu-ray players
• Desktop PCs

Recent research by In-Stat found the following:

• While not in the top five desired CE categories among respondents, the e-reader market is one of the hottest CE market segments right now. Amazon is the leader in the market with its expanding Kindle lineup; and the company has notably picked up its holiday marketing and advertising. With a slew of new market entrants and new e-reader models, e-reader sales could outperform expectations.
• The most desired feature in future e-readers is wireless connectivity.
• Approximately 40% of future PC purchasers state that a need for better performance is the key PC purchase criteria.

The research, “2009 Holiday Spending on Consumer Electronics” (#IN0904508ID), provides:

• Top five CE product categories respondents were targeting for purchase for the holidays, comparing responses from 2007, 2008, and 2009.
• Segmentation & identification of:
  • Consumer types
  • Product purchase influencers
  • Reasons for purchase
  • Targeted brands
  • Planned spend
  • Respondent demographics
• Products covered include HDTVs, PCs (desktop and laptop), digital cameras, personal navigation devices, digital photo frames, portable media players, mobile phones, and e-readers.

For a free sample of the report and more information, please contact a sales representative: http://www.instat.com/sales.asp.

To purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=27.

The price is $2,995 (US).

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions.