Intransa VideoAppliance Sees Rapid Growth

CUPERTINO, Calif. -- (BUSINESS WIRE) -- Intransa, the VideoAppliance Company, today announced the addition of three sales executives to its sales organization and enhancements to its supply chain infrastructure. Intransa anticipates significant customer growth in 2010 due to increased demand for secure, cost-effective and energy efficient video surveillance solutions. Intransa’s new sales executives will lead the southeast, western and north central regions, which have been created to meet the growing demand. In addition, Intransa has established a substantial credit line for supply chain operations.

The June 2009 introduction of Intransa VideoAppliance led to record sales for the company. A sharp increase in sales followed the 2009 New Product of the Year award at ASIS International 2009. Prior to the conference, increased demand for the easy to install, affordable and reliable appliances was experienced in retail, public safety, municipal surveillance, transportation and other major markets.

“I’m extremely pleased to announce these key additions to the Intransa sales organization,” said Jonathan Perkins, vice-president, worldwide sales. “Customer demand has been accelerating for Intransa VideoAppliance and shows no signs of slowing down in 2010. The expanded coverage will ensure continued customer satisfaction through our growing mix of authorized distributors, certified security integrators and dealers throughout the United States.”

• Ken Darby will lead the newly created southeast U.S. region as regional sales manager. Darby is a proven security sales leader with a career spanning the security and IT industry, including successful assignments at IQinVision, Petards, The Computer Merchant, Orion Telecommunications and Digicast. He joins the company from startup Pivot3.
• The western U.S. region will be led by Mark Baxter in a key sales leadership role. Joining Intransa from Bosch Security Systems, Baxter brings strong security sales experience earned at Electronic Technologies Corporation, Honeywell and PCSC.
• Proven security sales expert Stephen Jones will lead the north central U.S. region and joins Intransa from Mitsubishi Digital Electronics, following a successful career with GE Security and Vector Security.

Intransa supports an extensive network of certified security integrators and dealers through leading manufacturer’s representative firms. The latest member of Intransa’s network, International W, provides coverage throughout Latin America and the Caribbean. Existing representatives include GP Marketing, Intelligent Marketing, SVC Marketing and Warren Associates across the U.S. and Source AV in Canada.

Due to the increased demand for Intransa VideoAppliance, supply chain capability has been augmented. The Intransa Board of Directors self-funded a new multimillion dollar Accounts Receivable line of credit enabling both supply chain enhancements and increased inventory to speed customer deliveries.

In the U.S. and Canada, Intransa VideoAppliance is available through national integrators Convergint Technologies, Diebold, Johnson Controls, SimplexGrinnell, and a wide range of certified security integrators and dealers through leading distributor Anixter.

Visit www.intransa.com to locate an authorized domestic or international distributor or integrator, or to reach the manufacturer’s representative firm or Intransa sales team in your area.

About Intransa

Intransa, Inc., the VideoAppliance Company®, delivers simple and scalable installer-ready appliances with patented optimization technology that is purpose-built for physical security and industrial video needs. Each Intransa VideoAppliance™ sets up in just minutes, eliminating the complexity, cost and ongoing support challenge of integrating commodity servers, storage and hardware with video management systems and other physical security needs.

Intransa VideoAppliance™ platforms are certified with video management systems from Axis Communications, Exacq Technologies, Genetec, JDS Digital Security Systems, March Networks, Milestone Systems, On-Net Surveillance Systems, Inc. (OnSSI), Salient Systems, TimeSight Systems, videoNEXT and VideoProtein. Other products certified by the Intransa VideoAppliance Technology Labs for risk-free integration include a wide range of DVRs, NVRs, IP and megapixel surveillance cameras, access control, physical security information managers, life safety, video analytics, network intercom, authentication, biometrics, imaging and other physical security applications.

Our patented Video Data Management and Retention™ (VDMR) technology has benefited customers worldwide in retail, public safety and law enforcement, municipal government, gaming and hospitality, corrections, finance, transportation centers and airports, hospitals and medical centers, managed service providers, transit authorities, manufacturers, Native American organizations, colleges and school districts, utilities and resource companies, and a wide variety of government users.

Intransa supports industry standards and believes in the benefits of green technology. We are members and/or supporters of the Security Industry Association, the American Society of Industrial Security (ASIS) International, the Physical Security Interoperability Alliance (PSIA), the American Correctional Association, the National Retail Federation, the U.S. Green Building Council and its Leadership in Energy and Environmental Design (LEED) Green Building Rating System, The Green Grid consortium for advancing energy efficiency in computing ecosystems, and the Storage Networking Industry Association and is a founding member of its Green Storage Initiative.

For more information about Intransa, to locate an authorized distributor or certified integrator or dealer around the world, please visit us at www.intransa.com or www.videoappliance.com.