Zad Mobile Acquires 3G Push-Media Pioneer eMotive Communications to Complete Rich-Media Client Offerings for Network Service Providers

SAN FRANCISCO -- (BUSINESS WIRE) -- Zad Mobile announced today that it has acquired eMotive Communications Inc., a leading developer of commercial peer-to-peer solutions for the wireless service provider. The acquisition broadens Zad Mobile’s overall product and services portfolio for mobile network operators and significantly reinforces its suite of rich-media client applications.

Zad Mobile’s flagship mobile marketing and advertising solution, called ZMAP, is already successfully employed by several mobile network operators.

eMotive Communications’ unique 3G client application, RingJam™, enables the secure phone-to-phone transmission of licensed music and video clips. Licensed content can be securely shared and gifted between subscribers.

“RingJam supplements Zad Mobile’s rich-media client applications to provide mobile operators with a comprehensive roadmap and strategy for commercial 3G content products,” said Anthony Stonefield, EVP of Zad Mobile and co-founder of eMotive Communications.

“Today’s mobile network operations need to boost brand engagement and ARPU across their pre-paid and advanced services segments,” said Igor Neyman, CEO of Zad Mobile. “We leverage multi-channel marketing and rich media client applications to enable service providers to increase revenue and secure critical on-phone real estate, at the same time.”

The addition of eMotive’s solution enables Zad Mobile to offer wireless service providers with a lucrative and comprehensive set of turn-key marketing, content applications and services, spanning both messaging applications for legacy 2/2.5G subscriber bases and social push-media client applications for growing 3G subscribers.

For more information please contact pr@zadmobile.com.

About Zad Mobile

Zad Mobile (www.zadmobile.com) provides turn-key marketing and content applications and services to help operators boost brand engagement and ARPU. The Zad Mobile ZMAP solution allows mobile operators to generate mobile advertising revenue as a new line of business. This starts with marketing and sales of ad inventory to buyers and the enablement of business processes that facilitate the creation, execution and tracking of effective ad campaigns. Additionally, Zad Mobile offers a unique method of developing sustainable operator engagement with subscribers through a range of compelling 3G rich-media client applications.

Zad Mobile is headquartered in San Francisco, California with offices in China, Singapore and Russia. For more information about Zad Mobile, please visit www.zadmobile.com.

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