Network Hardware Resale Names Michael Lodato Vice President of Marketing and Business Development

SANTA BARBARA, Calif. -- (BUSINESS WIRE) -- Network Hardware Resale (NHR), the leading provider of pre-owned and new networking equipment, today announced the appointment of Michael W. Lodato as vice president of marketing and business development. In this role, Lodato will leverage his extensive background in sales, marketing, strategy, business development and product management to lead the company’s global marketing and business development efforts.

“Mike is the first of several strategic additions we’ll be making to our management team to support our growth trajectory,” said Mike Sheldon, president and CEO of Network Hardware Resale. “We just completed one of the best months of business in the company’s history as demand for our products and services continue to accelerate. To keep pace, we’re recruiting executives with exceptional experience in hyper-growth environments. Mike is an industry veteran with a strong track record of success in this type of environment.”

Lodato comes to NHR from Communication Infrastructure Corp., a wireless infrastructure design and deployment company, where he served as vice president of sales and marketing. During his three years at CIC, Lodato assisted in scaling the business to become the leading engineering firm in the 4G market while driving revenue growth of more than 450 percent.

Lodato also served as executive vice president and chief marketing officer at QAD Inc., an enterprise software company targeting the global manufacturing sector, as well as vice president of marketing and business development at DigitalThink Inc., an enterprise e-Learning company that embraced the Software as a Service (SaaS) delivery model. Additionally, Lodato held senior management positions at Siebel Systems Inc., Sybase Inc., KPMG (now BearingPoint) and Andersen Consulting (now Accenture).

“NHR is a dream opportunity for a marketing executive,” said Lodato. “The company has already built a global customer base of more than 10,000 customers through product innovation and a highly responsive sales force. Intensifying our marketing focus will allow even more companies to hear about this innovative business model. NHR provides what customers today demand: a way to improve quality, significantly lower costs, and respect the environment all at the same time.”

A resident of Santa Barbara, Calif., Lodato received a bachelor’s in management science from the University of California at San Diego.

About Network Hardware Resale

Network Hardware Resale (NHR) is a leading provider of networking solutions that specialize in reducing IT costs. Based in Santa Barbara, Calif., the company is an independent reseller of pre-owned Cisco, Juniper and Foundry networking equipment as well as an authorized reseller and distributor of resilient, scalable equipment from Force10 Networks. NHR also offers cost-effective network management, asset management, alternative maintenance and technical support services. Founded in 1986, NHR provides global sales and technical support from its California, Dallas metro, New York City metro, Amsterdam, London and Singapore locations. Organizations worldwide purchase quality networking equipment from NHR, including Global 1000 companies, small and mid-sized enterprises, government entities, educational institutions, healthcare organizations and telecommunications service providers. For more information, visit www.networkhardware.com.