InsideView Breaks the Sales Productivity Sound Barrier

SAN FRANCISCO, CA -- (Marketwire) -- 06/03/10 -- Sales organizations are constantly seeking ways to increase sales productivity and accomplish more -- qualify more leads, make more customer calls, generate more pipeline and close more deals. One of the key barriers to increasing sales productivity is the time-consuming nature of company and contact research, with the average sales reps spending anywhere from 12 to 25% of their time on account research.

The InsideView product development team analyzed over 100 million SalesView user interactions to look for ways to optimize common workflows like lead qualification and pre-call research. The analysis resulted in a new streamlined user interface that, according to click-stream studies and user testing, will reduce the average time required to qualify a lead to less than three minutes, and the average pre-call research to less than 15 minutes.

The financial impact of these productivity improvements varies by company, but is significant regardless of the size of the sales organization. For example, based on industry averages for lead qualification and account research time, SalesView delivers the following productivity gains:

• A sales professional who could previously qualify an average of 32 leads per day will now be able to qualify 160 leads per day
• A sales professional who could previously conduct an average of eight 30-minute customer calls per day will now have the time for two additional customer calls per day

InsideView will soon make available a Sales Intelligence ROI Calculator to help companies of all sizes assess the productivity impact for their own sales organization. An independent sales productivity survey conducted by the Aberdeen Group already found that InsideView users outperformed non-users by an average of 27% (as measured by key performance metrics such as revenue, quota achievement, and win/loss rates).

"It's exciting to see impact that sales intelligence has had on B2B sales teams of all sizes. For years now our customers have been driving sales productivity by delivering relevant insights from the best business data and social media sources directly into their CRM," said Marc Perramond, director of product management at InsideView. "This latest release takes sales productivity to the next level with a user interface designed specifically to streamline the most common, research-intensive sales activities such as lead qualification, pre-call research, and account planning."

The new SalesView user interface is now available to all existing customers and new users. SalesView is an award-winning sales intelligence application that delivers relevant, actionable insights from all of the leading business data and social media sources like Capital IQ, Reuters, Jigsaw, NetProspex, LinkedIn, Twitter and Facebook. To start using SalesView for free today, visit www.insideview.com.

About InsideView
InsideView is a Sales 2.0 leader, bringing intelligence gained from social media and traditional editorial sources to the enterprise to increase sales productivity and velocity. InsideView's award-winning sales intelligence solution, SalesView, continuously aggregates and analyzes relevant executive and corporate data from thousands of content sources to uncover new sales opportunities. SalesView delivers this intelligence natively within CRMs and mobile devices for optimum usability. The San Francisco-headquartered company was founded in 2005 and is venture-backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners. InsideView's products are used by more than 35,000 sales professionals and over 2,800 companies worldwide, including Adobe, BMC, CapGemini, EMC, IBM, and SuccessFactors. InsideView's CRM partners include Oracle, Salesforce.com, NetSuite, Microsoft, Landslide and SugarCRM. For more information, visit www.insideview.com.