CoreTrace Selected as Red Herring Top 100 North American Tech Startup

AUSTIN, TX -- (Marketwire) -- 06/29/10 -- CoreTrace, the pioneer of high-security, easy-change application whitelisting solutions, announced today that they have been named to the Red Herring Top 100 North America list, which recognizes leading private companies in various industries. The Red Herring Top 100 list has become a mark of distinction for identifying promising new companies and also entrepreneurs.

"Choosing the companies with the strongest potential was by no means a small feat," said Alex Vieux, publisher and CEO of Red Herring. "After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe CoreTrace embodies the vision, drive and innovation that define a successful entrepreneurial venture. CoreTrace should be proud of its accomplishment, as the competition was very strong."

Red Herring's editorial staff evaluated companies on both quantitative and qualitative criteria, such as financial performance, technology innovation, management quality, strategy, and market penetration. This assessment is complemented by a review of the track record and standing of startups relative to their sector peers, allowing Red Herring to see past the "buzz" and make the list a valuable tool of discovery and advocacy for the most promising new business models in North America.

"It is always an honor to be recognized as a stand out company who offers an industry-changing technology," said Toney Jennings, president and CEO of CoreTrace. "We have an aggressive and exciting roadmap through the remainder of this year and this award only fuels our desire to continue providing superior application whitelisting solutions and offering customers the strongest endpoint security available."

The award-winning and patented BOUNCER solution by CoreTrace helps IT organizations of all sizes increase security, improve endpoint control, and gain critical visibility into the applications in their environment. Designed to minimize end-user interference and administrator workload, BOUNCER's "Trusted Change" capability enables dynamic updates to each system's whitelist for new applications and upgrades. The result is unparalleled prevention of unauthorized applications and lower total cost of ownership.

About CoreTrace
CoreTrace® is the pioneer of high-security, easy-change application whitelisting solutions. The company's award-winning and patented BOUNCER solution is at the forefront of the movement in next-generation endpoint control and security solutions. Unlike other application whitelisting solutions that are simply lockdown technologies, BOUNCER's "Trusted Change" capability enables IT professionals to predefine multiple sources from which users can safely install applications and have them automatically added to the whitelist -- all with minimal IT involvement. The result: full prevention of unauthorized applications, improved overall security, and lower total cost of ownership compared to alternative whitelisting and traditional blacklisting antivirus solutions. CoreTrace's customers include organizations in a wide variety of industries, such as energy, oil and gas, financial services, telecommunications, as well as government agencies. For more information, please visit: www.CoreTrace.com and follow the conversation at http://www.coretraceblogs.com/.

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