IRVINE--- Boost Mobile Introduces Vintage Telephone Design to Modern Mobile Communications
Boost Mobile(TM), a lifestyle-based telecommunications brand that develops and distributes wireless communications products exclusively for the youth market, today introduced a limited edition vintage telephone handset that functions as a plug-in headset accessory and looks like an old school landline receiver. Boost Mobile also incorporated its signature Boost(TM) Walkie-Talkie service into the product, enabling users to communicate via both nationwide digital cellular and push-to-talk service.
Boost's retro phone accessory features a Boost(TM) logo push-to-talk button on the underside of the handset, enabling users to simply press the Boost button to receive and disconnect calls, or connect faster with the Boost(TM) Walkie-Talkie. Available on all Boost Mobile phones, Boost Walkie-Talkie is the first and only international pay-as-you-go, long-range digital walkie-talkie service that allows instant, unlimited communication anywhere on Nextel's network. Boost Walkie-Talkie is $1.50 per day for unlimited nationwide use, and the charge applies only when the service is used.
"Vintage telephone handsets have been seen in the hands of celebrities and trendsetters alike," said Neil Lindsay, vice president of product development, Boost Mobile. "We took the retro phone concept a step further from previous garage shop versions to offer an old-fashioned landline style receiver with a modern mobile communications twist. By incorporating our exclusive Boost(TM) Walkie-Talkie feature in the handset, our customers can instantly communicate with friends and family while saving cellular minutes. And, we are offering the accessory free of charge with purchase of select Boost phones."
Boost Mobile's limited edition retro phone accessory is free with the purchase of select Boost phones while supplies last at participating Sam Goody, Media Play and select alternative retail outlets, including Zumiez, Active R/S, Quiksilver Boardriders Club, Roxy, Brave New World, Emerald City, and Jack's Girls. The accessory is compatible with the Motorola i205, i215, i285, i730, i830 and i860 phones available from Boost.
About Boost Mobile
Boost Mobile, an Irvine-based division of Nextel Communications (NASDAQ:NXTL), is a provider of quality wireless telecommunications products and services that have gained a zealous following due to Boost's brand recognition and popularity among today's youth. Boost Mobile's unique marketing approach blends action sports, music, fashion and entertainment to reach young consumers in 12 U.S. markets where Boost(TM) wireless service is currently offered. Boost is the only wireless service provider to offer any true service differentiation by making Nextel's Nationwide Direct Connect(SM) available as a pay-as-you-go feature. Boost Mobile offers Boost-branded wireless phones, its signature Boost(TM) Walkie-Talkie service and Re-Boost(TM) Pay-As-You-Go cards at retail locations where youth prefer to shop, including national retail and convenience stores, and merchants that focus on fashion, music and action sports-related activities. Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Roxy, DUB, AND1 and others. Experience Boost on the Web at www.boostmobile.com.