AOL Reveals Top Searches for 2011

NEW YORK -- (BUSINESS WIRE) -- AOL today revealed the top Web searches in a variety of categories including news, celebrities, memes, tech gadgets, movies and TV shows. Demonstrating its understanding of the conversations resonating with consumers, AOL also gathered data on new question-based categories that speak to the phrases most popular in online searches.

“AOL is one of the starting points for conversations on the Web and this year’s search results reflect that,” said Francis Lobo, Senior Vice President, AOL Search. “Using our data and insights tools, we captured the pulse of the 2011 online dialogue – from Casey Anthony and Charlie Sheen, to Ted Williams and Lady Gaga, our search results reveal the news, entertainment and pop culture memes that captivated consumers this year.”

Fueled by the controversy surrounding her trial, Casey Anthony emerged as the top searched terms, followed by the Gabrielle Giffords shooting and the Royal Wedding. Charlie Sheen’s antics propelled him to the top of the celebrities list, with Justin Bieber and Kate Middleton rounding out the top three most searched celebrities.

AOL gathered new category data this year to offer insight into the most popular questions consumers searched. In the “how” category searchers most often inquired, “How can I pay off my credit card?”; in the “why did” category searchers asked, “Why Did Dick leave Big Brother?”; and in the “is” category, “Is Whitney Houston pregnant?” topped the list.

Top 2011 AOL Search Highlights:

News

1. Casey Anthony Trial
2. Gabrielle Giffords Shooting
3. Royal Wedding
4. Japan Earthquake
5. Arab Spring
6. Penn State Scandal
7. Osama bin Laden Death
8. Occupy Wall Street
9. Debt Ceiling Debate
10. European Debt Crisis

Celebrities

1. Charlie Sheen
2. Justin Bieber
3. Kate Middleton
4. Jennifer Aniston
5. Kim Kardashian
6. Tiger Woods
7. Lindsay Lohan
8. Amy Winehouse
9. Glenn Beck
10. Pippa Middleton

Memes

1. Ted Williams
2. Planking
3. Serene Branson
4. Anonymous
5. My Little Pony
6. Ancient Aliens
7. Nyan Cat
8. Rebecca Black Friday
9. Tiger Mom
10. Qwikster

Presidential Candidates

1. Barack Obama
2. Herman Cain
3. Michele Bachmann
4. Rick Perry
5. Ron Paul
6. Mitt Romney
7. Newt Gingrich
8. Rick Santorum
9. Jon Huntsman
10. Gary Johnson

“How…”

1. How can I pay off my credit card?
2. How tall is Katy Perry?
3. How can I stop snoring?
4. How did Valentine's Day start?
5. How do you lock your scroll bar?
6. How much is my jewelry worth?
7. How many ounces in a gallon?
8. How do I change my AOL password?
9. How much should I weigh?
10. How did Punxsutawney Phil get his name?

“Is…”

1. Is Whitney Houston pregnant?
2. Is the iPhone 3GS free?
3. Is Dolly Parton her real name?
4. Is Cancun safe for tourists?
5. Is Roseanne Barr a nut farmer?
6. Is heartburn a sign of pregnancy?
7. Is shingles contagious?
8. Is Facebook going to charge?
9. Is there life after death?
10. Is rosemary good for stretch marks?

“Why…”

1. Why did Dick leave Big Brother?
2. Why did the original Becky leave Roseanne?
3. Why did William and Kate split in 2007?
4. Why did Paul Ryan found the Young Guns program?
5. Why did the chicken cross the road?
6. Why did Glenn Beck leave Fox?
7. Why did Ricky Gervais quit Twitter?
8. Why did Japan attack Pearl Harbor?
9. Why did my hair thin after giving birth?
10. Why did Jerry Lewis leave MDA?

A complete list of AOL’s global (United States, United Kingdom and Canada) 2011 AOL Search results is available at http://hot.aol.com.

About AOL

Having helped millions of Americans to get online, AOL Inc. (NYSE: AOL) is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.