IRVINE--- Ignite Health Wins Four Standard of Excellence WebAwards; Awards Recognize Effective Web Design and Messaging
Ignite Health, ranked one of the Top 50 Healthcare Ad Agencies for 2004 by Med Ad News and one of the Top 30 by Medical Marketing & Media, won four Standard of Excellence WebAwards in the 2005 WebAwards Competition (www.webaward.org). Produced by the Web Marketing Association, the competition recognizes the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Each Standard of Excellence award recognizes a level of quality that all corporate Web sites should strive to attain.
The award-winning sites are listed below, by client:
Bausch & Lomb www.sofportrevolution.com
Medtronic MiniMed www.pumpexpeditions.com
Roche Laboratories and Trimeris Fuzeon.com
Ignite Health www.simhealth.com
"We set the bar pretty high for ourselves whenever we develop a site for our clients, so we're gratified by the Standard of Excellence WebAwards," said Fabio Gratton, principal and co-founder of Ignite Health. "We're always mindful of the essential elements that the judges highlighted in selecting the winners: clean, easy-to-navigate design and clear messaging. At the same time, we're constantly developing innovative ways to present information and engage our target audience. Simulations and games, such as those featured on www.pumpexpeditions.com and www.simhealth.com, have helped make our clients' sites more interactive. As a result, we have been able to increase the number of repeat visits and the overall time users spend on those sites."
Gratton strongly believes that creating a compelling user experience often translates into a measurable ROI for clients. "The interactive simulations we've created have resulted in increased brand awareness and brand preference, and increased the likelihood that a patient, caregiver, or healthcare professional will engage our clients in some kind of meaningful dialogue."
About Ignite Health
Ignite Health is a new breed of advertising agency with a fresh approach to healthcare marketing and communications. By integrating traditional and electronic communications, Ignite Health assists clients in meeting strategic objectives with unparalleled effectiveness and efficiency. By complementing highly focused print strategies with a range of tailored Web strategies -- from online advertising and patient education to custom-engineered games and simulations -- Ignite Health can support all of a client's advertising needs. Founded in 2000, this unique independent agency has rapidly grown to employ a full-time staff of 60+ experienced professionals, with offices located in Irvine. To learn more about Ignite Health, visit www.ignitehealth.com.
About SimHEALTH
SimHEALTH is the interactive learning division of Ignite Health. It develops entertaining, interactive Web sites that inform and educate healthcare providers, patients, educators and corporate audiences such as sales representatives. SimHEALTH develops games, simulations and other interactive educational exercises that make complex healthcare issues easy to understand and fun to explore. SimHEALTH complements its creative strategies with robust metrics that analyze game usage, navigation, benefits and ROI. To learn more about SimHEALTH, visit the award-winning www.simhealth.com.