Tekserve Named Elite Partner with Avid to Deliver Complete Audio and Video Solutions

NEW YORK -- (BUSINESS WIRE) -- Tekserve, New York’s largest independent Apple retailer and consultancy for nearly 25 years, today announced it is now an Elite partner with Avid®, the entertainment industry’s top digital audio and visual technology company. The new agreement makes Tekserve the only top-level Avid partner with a local New York retail store and a full complement of on-site support professionals.

For years, Tekserve has been a recognized Avid audio reseller and consultant, specializing in Pro Tools® implementations with some of the biggest names in music. Now, Avid video customers in the New York metropolitan area have access to Tekserve’s proven expertise in working with creative professionals to design, integrate and deploy the technology solutions that deliver award-winning and industry-defining entertainment.

“From its work with renowned media enterprises, Tekserve has earned its stripes as one of New York’s go-to resources for audio and video solutions,” said Jim Atkinson, Vice President, WW Channel Sales at Avid. “Whether entertainment professionals are already using Avid products or are looking for new, innovative solutions, Tekserve can deliver.”

In addition to the full suite of Avid’s software technologies, Tekserve now resells Avid ISIS®, the storage solution that is a real-time shared media network for content creators and the basis for the complex workflow endemic to the digital arts community.

“The Avid partnership expands Tekserve’s existing capabilities and experience in creating solutions for New York’s creative industry,” said Paul Chesek, Tekserve vice president of sales. “With our roots working with Apple products, we have a unique perspective. Now with Avid’s Media Composer®, we can put together the right pieces for our video customers.”

About Avid

Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer, Pro Tools, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid Studio. For more information about Avid solutions and services, visit www.avid.com, del.icio.us, Flickr, Twitter and YouTube; connect with Avid on Facebook; or subscribe to Avid Industry Buzz.

Avid, Avid DNxHD, Avid Studio, Interplay, ISIS, Media Composer, NewsCutter, Pro Tools, Symphony, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products.

About Tekserve

As New York’s largest independent Apple consultancy and retailer for nearly 25 years, Tekserve is unequalled at delivering the total Apple solution. Experts in selling and servicing Apple products, Tekserve is uniquely positioned to deliver the broadest range of strategic services, solutions and support for businesses and the people who use Apple products, either at work, at home or at play. Tekserve Business Solutions helps CIOs and technology decision-makers best integrate Apple into the complex heterogeneous IT environment in the enterprise and includes Tekserve’s renowned Pro A/V rich media production, storage and advisory services. The Tekserve retail store is built specifically for consumers who want the best possible experience buying and using Apple products.