NAVTEQ Offers Top 10 Reasons to Give a Map Update as a 2011 Holiday Gift

CHICAGO, Dec. 14, 2011 /PRNewswire/ -- NAVTEQ, the leading global provider of maps, traffic and location data enabling navigation, location-based services and mobile advertising around the world, suggests the gift of a Map Update to give to current or soon-to-be users of navigation devices. A Map Update empowers navigation systems to maintain optimum performance with information on the current road network and important places data like Points of Interest (POIs) for use in in-vehicle and portable navigation devices.

Here are NAVTEQ's top ten reasons to give the gift of a Map Update this holiday season:

    1. Stress-Free Driving - Help calm nerves with a Map Update that arms
       drivers with the most current and necessary knowledge on the road network
       to allow them to drive with ease - both in choosing the best route to
       take and knowing the length of travel time.
    2. Alternative Green Driving - In need of an environmentally-friendly gift
       this year? If so, using navigation on a regular basis can lower CO2
       emissions by 20 percent over the amount that the average non-navigation
       user emits per year. A Map Update offers the most up-to-date road network
       to support the most accurate routing.
    3. Gas Savings- While a gas card is a nice present, it runs out quickly as
       gas prices continue to rise. Using a navigation device is a gift that
       keeps on giving by increasing fuel efficiency up to 12 percent. Regular
       users of navigation systems can save approximately $330.00 a year and a
       Map Update could improve your savings by providing the most up-to-date
       routes.
    4. Unique Holiday Present - Can't find a gift for the person that has
       everything? Then look no further as those that already have a navigation
       device are in luck! A Map Update is a gift for the person that needs
       something uniquely special and will remind them of you every time they
       use it.
    5. Car Repair Savings - Have car repairs burnt a hole through your loved
       one's wallet? If so, using navigation on a regular basis can decrease
       driving of nearly 1,500 fewer miles per year per driver and is estimated
       to save up to 4.9 million tires annually from disposal due to the
       decrease in wear and tear. Not only will they know where they are going
       but their car will be better for it.
    6. A Car Enthusiast's Hot Stocking Stuffer - Needing the latest and greatest
       for a car enthusiast? If so, then a Map Update is an easy and fun way to
       update their navigation system to help them feel more confident and savvy
       every time they get behind the wheel.
    7. Time Savings - Are your friends never on time? Is your family always late
       for holiday parties? Make sure navigation is working at peak efficiency
       and by giving a map update time could be saved with knowing the most
       current roads and places of interest.
    8. Outsmarting That Backseat Driver - Want to help your friend get rid of
       their backseat know-it-all driver? Using navigation with the most updated
       map will allow them to say they don't need a second driver. They'll thank
       you for the knowledge and confidence in the end.
    9. Drive In The Present - We all have that friend that gets lost all the
       time and road networks and points of interest cause additional confusion
       as they constantly change. A Map Update offers the most current and
       necessary knowledge in getting to the destination with navigation.
    10. Family Safety - Help keep loved ones stay safe by powering up their
        navigation device with the most recent Map Update, helping take the
        worry out of getting lost in unknown areas when traveling.

NAVTEQ is known around the world for high quality maps. More than 2 million changes are made to the database every day to keep it as fresh as possible. For more information or to purchase a Map Update through your navigation device provider, please visit: www.navigation.com.

About NAVTEQ

NAVTEQ is the leading global provider of location content in the form of maps, traffic and places data that enables navigation, location-based services and mobile advertising around the world. NAVTEQ supplies precise, comprehensive location content to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 5,800 employees located in 200 offices in 54 countries.

For more information on NAVTEQ, please visit http://corporate.navteq.com . This NAVTEQ press release and other news is available at http://press.navteq.com. Join NAVTEQ on Facebook at facebook.com/NAVTEQCompany and Twitter at @NAVTEQ.

NAVTEQ is a trademark in the U.S. and other countries. All rights reserved.

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