As Smartphone Market Expands, Many Mobile OS Vendors Will Be Left Behind

BOSTON -- (BUSINESS WIRE) -- U.S. smartphone adoption is expected to surge to 175 million devices by 2015, but even in a booming market, many mobile OS vendors have an uphill battle ahead, Yankee Group finds. In its new report, “The Runaway Smartphone Landscape,” Yankee Group cautions that while Apple’s iOS and Google’s Android are sitting pretty with two-thirds of the market, HP’s webOS, Microsoft’s Windows Mobile and Nokia’s Symbian are being left behind.

The report finds:

• As expected, iOS and Android dominate. Over 80 percent of consumers intend to buy an iPhone or Android-powered device over the next six months. iOS is the only contender set to win share over that time frame.
• RIM and Microsoft are struggling to sell new smartphones—even to their current base. Twenty percent of U.S. consumers own a RIM BlackBerry, but only 12 percent intending to buy a smartphone in the next six months will purchase a BlackBerry device. Similarly, 14 percent of consumers own a Windows Mobile-based device, but only 9 percent of those intending to buy a smartphone in the next six months say they will go with Windows Mobile.
• Symbian and HP WebOS aren’t even in the race. Fewer than 2 percent of those planning to buy a smartphone in the next six months want a Nokia or Palm.

“Opportunities within the smartphone market abound, but we’ve reached a critical point where graves could be dug for several OS vendors,” said Katie Lewis, Yankee Group associate analyst and author of the report. “Consumer decisions made in the next three years are likely to seal the fate, good or bad, of many OSs. Now is the time for these vendors to fight for survival.”

About Yankee Group

Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. We provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide. Visit www.yankeegroup.com.