Sierra Trading Post Partners with ChannelAdvisor, Increases Search Revenue 36 Percent

RESEARCH TRIANGLE PARK, N.C. -- (BUSINESS WIRE) -- ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Sierra Trading Post, an outdoor apparel and accessories retailer, increased its search revenue by 36 percent year-over year in the fourth quarter of 2011 with ChannelAdvisor’s Paid Search solution.

“ChannelAdvisor’s Paid Search solution saves us time and gives us the ability to analyze consumers’ behavior,” said Sierra Trading Post Web Marketing Manager Bert Adam. “Having insight into where buying decisions are being made helps us make more educated and profitable bidding decisions and boosts our search revenue.”

Sierra Trading Post relies on ChannelAdvisor for continual winning results from its pay-per-click campaigns. ChannelAdvisor’s expert technology helps manage all aspects of paid search campaigns including ads, keywords and ad groups, allowing Sierra Trading Post to further broaden its online exposure and increase online sales.

“In the four years since we began working with Sierra Trading Post we've enjoyed watching its rise in the e-commerce world,” said ChannelAdvisor President and COO David Spitz. “The company’s increase in search revenue last quarter well exceeded that of e-commerce growth during the holiday season, which demonstrates the high caliber of its e-commerce strategy and execution.”

Sierra Trading Post is #88 on the Internet Retailer Top 500 list, and joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria's Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.

For complete information on ChannelAdvisor’s e-commerce platform visit: www.channeladvisor.com/solutions/the-platform/.

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About ChannelAdvisor

ChannelAdvisor is a global e-commerce platform provider that helps retailers be seen and sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2011, ChannelAdvisor managed more than $3 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Dell, Brookstone, Under Armour and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.channeladvisor.com.