ExactTarget to Provide Daily Twitter Updates on Super Bowl 46

INDIANAPOLIS -- (BUSINESS WIRE) -- The New York Giants emerged as the most tweeted team of Super Bowl 46 today, according to global interactive marketing provider ExactTarget.

The Giants were among the top five most tweeted Super Bowl-related topics since 3 p.m. Tuesday, scoring more than 7,000 mentions on Twitter and becoming the only team to earn a spot in the top five Super Bowl-related topics.

Powered by ExactTarget’s social media management application SocialEngage in partnership with Twitter, ExactTarget identified more than 313,000 tweets related to the Super Bowl from 3 p.m. Tuesday to 3 p.m. Wednesday – an increase of more than 150 percent over the previous 24-hour period.

The top five Super Bowl-related topics on Twitter during the period were:

• Super Bowl – 135,056 mentions
• Superbowl – 58,663 mentions
• #Superbowl – 39,968 mentions
• #NFL – 8,773 mentions
• #giants – 7,240

“If early volumes are an indicator, this is likely to be most socially engaged Super Bowl in history,” said Scott Dorsey, ExactTarget co-founder and chief executive officer. “Working closely with Twitter, we’ll provide daily updates throughout the week as fans from around the world join the conversation on Twitter.”

ExactTarget will provide daily updates at 5 p.m. Eastern through Saturday featuring insights into pre-game-related Twitter volumes and topics.

About ExactTarget
ExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and websites. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment. For more information, visit www.ExactTarget.com.