ToldU Mobile App Puts Users in the Game Rather than Monday Morning Quarterbacking Super Bowl XLVI

SANTA MONICA, Calif. -- (BUSINESS WIRE) -- Every football fan knows this feeling: a complete pass or touchdown happens just like you KNEW it will, and you shout – “I told you!” Now viewers can get bragging rights beyond their living room with the new ToldU mobile application. Whether it’s Brady throwing 79 yards for a 3^rd down touchdown or Eli going down with a loss of 12 yards – you get to call the action before the play and declare your football supremacy.

Beginning with the current football season and culminating with Super Bowl XLVI, ToldU users can compete live against their friends and nationwide viewers in a fun, interactive and challenging environment for ultimate bragging rights: to say “I ToldU so!”

ToldU users choose from a selection of possible outcomes, in real time and as it happens during Sunday’s Super Bowl game, risking virtual points based on the likelihood of the event actually occurring. Users win or lose points based on the accuracy and speed of their prediction – giving each user the ability to brag about their expertise in a statistically-derived leaderboard.

“ToldU engages one of the oldest urges in the world: the need to prove that I am better than my friends,” observed Matan Arazi, ToldU’s CEO. “By playing ToldU during a live event like the Super Bowl, players prove their expertise over a long haul – justifying it statistically. Winners get to brag over their winnings on Facebook, and – if they are good enough – win prizes.”

ToldU allows all those arm-chair quarterbacks to put their money where their mouth is before every snap of football games, allowing users to predict the outcome of every play. Whether users think the head coach will call a run, the quarterback will get sacked or the home team will kick it through the uprights, ToldU gives users the chance to tout their smarts!

Users will have the ability to connect with their friends, family and other football fans within the iPhone or Android version of the app to get their competitive juices flowing. After they make their predictions, ToldU users will have the option to move the smack talk on Facebook walls where they can tell their social network that just how good they are. Let the rivalries begin...

ToldU is available for download for free in the Android Marketplace and the iTunes Store, or visit http://www.ToldU. For our online newroom visit http://bit.ly/ToldUSuperBowl.