SMT Technology to Play Significant Role in Super Bowl

DURHAM, N.C. -- (BUSINESS WIRE) -- SMT (SportsMEDIA Technology Corporation) will once again provide its signature technology for the Super Bowl, the most-watched show on television. SMT is responsible for the production enhancements that viewers have come to rely on to give them the context necessary for a deeper understanding of the game.

SMT’s products such as virtual insertion (the yellow first-down line and down-and-distance indicator); real-time data feeds (inserted into the clock-and-score graphics); live, in-game displays feed (to the commentators and for on-air graphics) and its ticker system, are all staples in SMT’s arsenal of customized features for NBC.

SMT is also assisting Football Night in America’s crew as they go mobile to Lucas Oil Stadium, ensuring the production is as flawless as it is in their New York studio. Tony Dungy, Rodney Harrison and Dan Patrick and their studio guests will use SMT’s production tools such as its Telestration System (circles, lines, head shots and Digital Zoom) to highlight plays and Dungy’s Coaches Clicker, which allows him to shuttle video forward or backward to emphasize strategy or exemplary plays.

SMT has supported Sunday Night Football (SNF) on NBC since 2006. The Super Bowl will implement the same consistent overall delivery and execution provided by SMT’s team of experts during SNF. Enhancements for the Super Bowl include additional cameras configured to produce more variations of virtual elements on the field, increased remote staff and more equipment.

“There is no more powerful show than the Super Bowl and it is on this stage that we have the opportunity to showcase our latest technology,” said SMT President and CEO Gerard J. Hall. “I am confident our remote team, who perfectly executes Sunday Night Football each week, will deliver a flawless Super Bowl broadcast. Our relationship with NBC spans over 20 years, and we’ve consistently raised the bar with Fred Gaudelli and the entire NBC team.”

SMT’s ticker system and live data integration will be featured on NBC Universal’s extensive coverage during the week leading up to the game, including daily editions of NBC SportsTalk: LIVE from the Super Bowl, Costas Tonight: Live from the Super Bowl and Golf Channel’s Morning Drive and Feherty Live.

The NBC rebrand, launched in early January, will be prominently displayed in on-screen graphics and on-field graphics. Alongside NBC, SMT has played a prominent role in the execution process throughout the network’s collective rebranding with a strong focus on Sunday Night Football and Super Bowl XLVI.

In addition to NBC, SMT will once again work with the NFL to produce the NFL World Feed marking the twelfth consecutive year SMT is providing technological support for the Super Bowl. One hundred eighty countries and territories in 30 languages watch the broadcast. Last year’s game was the most-watched program in TV history with 111 million viewers, marking the fourth straight year that a Super Bowl telecast has set a viewership record.

Super Bowl XLVI will take place Sunday, Feb. 5, 2012 at Lucas Oil Stadium with kickoff scheduled for 6:30 ET on NBC.

About SMT

SMT (SportsMEDIA Technology Corporation), headquartered in Durham, NC, is a leading provider of real-time data integration, graphics, statistics and video enhancement software and services for live television sports and entertainment broadcasts. Founded in 1988, SMT pioneered the first real-time scoring and wireless data system. SMT continues to develop and deliver customized products and services to enhance the production quality and viewers' experience of sports and entertainment events. The company has won 20 Emmy awards since 1993. SMT’s solutions have been used at the most prestigious live events including the Kentucky Derby, the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and the Stanley Cup. SMT’s customers include all major broadcast television companies as well as several regional and specialty networks. For more information, visit www.smt.com.