Knoa Software Expands Executive Team with Addition of Michael Zuckerman as Chief Marketing Officer

NEW YORK -- (BUSINESS WIRE) -- Knoa® Software, the leading provider of end-user management software, today announced the expansion of its executive team with the addition of Michael Zuckerman as chief marketing officer and vice president. Zuckerman brings more than 20 years of senior level marketing, sales and operations management experience in software, Internet and related technologies. Reporting to Knoa Software Chief Executive Officer Thad Eidman, Zuckerman will drive the company's strategic marketing efforts to support its rapidly increasing customer, partner and sales momentum.

"As our expansion continues, we need to bolster our capability on all fronts for our senior executive team," said Eidman. "Mike brings very significant experience in high tech marketing, business development and related strategic development. He has been the senior marketing officer in three highly successful, publicly traded companies and has the experience and skillset to help us deliver our vision for our customers and partners."

Knoa's Experience and Performance Management (EPM) solution provides total monitoring coverage of end-user behavior and experience for leading enterprise solutions including the SAP NetWeaver® Portal, the SAP® Customer Relationship Management (SAP CRM) application and SAP BusinessObjects™ solutions, as well as Oracle Siebel CRM®. Knoa EPM delivers precise metrics about application performance, as well as an unprecedented level of visibility into how end-users are interacting with the application. With this insight, application support teams can pinpoint and help address application, system and end-user performance issues and identify opportunities for further training.

"Knoa is well positioned to take advantage of many opportunities. The return on investment for our products can be realized in perhaps as little as a few months,” said Zuckerman. “This presents a compelling reason for customers to implement the solution – especially in the current economy. Further, our partnership with SAP and experience with SAP solutions enables us to well serve the needs of customers on a global basis. All of this creates an exciting opportunity. I look forward to contributing to the next stage of Knoa's development, leadership and success."

Before joining Knoa, Zuckerman was chief marketing officer for Queplix Corp., a data integration company. Prior to that, he held positions as senior vice president, marketing, at I-Many, Inc. (Nasdaq:IMNY), in the contract management software market and a position as senior vice president, marketing and senior vice president, general manager for the 3D business unit of Immersion (Nasdaq:IMMR). Zuckerman also served as vice president of worldwide marketing at Verity, Inc. (Nasdaq:VRTY), in the enterprise search market, ultimately acquired by Autonomy (AU).

About Knoa Software

Knoa Software is leading the transformation of IT Management with end-user management solutions that monitor, measure and manage how end-users are utilizing corporate software applications to drive enterprise application value realization. Knoa customers not only know if core enterprise applications are delivering an acceptable user experience, but also, if application users are executing key business tasks effectively and efficiently – the key to achieving business value and ROI. Knoa is headquartered in New York, NY. For more information about Knoa, please visit www.knoa.com. You can also follow us on Twitter: @knoasoftware.

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