Abbott Creates New Similac SimplySmart(TM) Baby Bottle with Innovative Features

ABBOTT PARK, Ill., Feb. 8, 2012 /PRNewswire/ -- Abbott (NYSE: ABT) introduces Similac SimplySmart, an innovative BPA-free baby bottle designed to improve the bottle feeding experience for parents and babies through advanced features that provide comfort and convenience.

This unique bottle, designed by experts in infant nutrition, incorporates insights from moms on the features they want in a bottle. The result: a bottle developed from the inside out because moms know that the little things can make a big difference in a baby's comfort. Similac SimplySmart is designed to improve the overall bottle feeding experience with several innovative features.

Features include:

    --  EasyMix(TM): This innovative mixing device is designed to reduce bubbles
        and clumps. Parents can shake or swirl the bottle for easy mixing. 
        Similac SimplySmart is the only bottle available with an internal mixing
        device.
    --  Similac On-the-Go(TM) Powder Cap:  The unique storage cap keeps powder
        formula and bottle together and holds enough formula for up to one
        8-ounce bottle to help busy moms on the go.  It's the first combined
        powder storage and bottle cap available.  Powder cap sold separately.
    --  Intellivent(TM): This exclusive venting system is designed to minimize
        baby's air intake for less fussiness and gas.
    --  SmartClose(TM): Unlike other bottles, the unique SmartClose prevents
        leaks and lets moms know it's properly closed.  SmartClose reveals a
        blue shield when the top is secured.
    --  Nipple: The naturally shaped nipple is made to be more like mom and is
        designed for feeding between breast and bottle.
    --  Easy Reading, Filling and Cleaning: The bottle uses extra large numbers
        that are easy on the eyes and has a wide opening for easy filling and
        cleaning.
    --  BPA-Free: Similac SimplySmart(TM) is BPA free.
    --  Size and Flow Options: Available in 4- and 8-ounce sizes with a variety
        of nipple flow rates depending on the age of baby.

Unique innovations, such as EasyMix(TM) and SmartClose(TM), combined with simple features, such as a wide opening and extra large numbers, eliminate some of the challenges of feeding time so moms can focus on quality time with their babies.

Similac SimplySmart is for feeding breast milk or infant formula.

Commentary on Similac SimplySmart:

From Katherine Doyle, vice president of pediatric products, Abbott Nutrition:

"We've put every ounce of our feeding and nutrition expertise into improving the bottle feeding experience. We created Similac SimplySmart with feedback from approximately 2,500 moms about features lacking from current baby bottles. Many of the moms who tested the bottles liked them so much that they didn't want to give them back."

From real moms who tested the Similac SimplySmart bottle:

"The naturally shaped nipple made a big difference because I mainly breast fed." - Annie Moine, mother of twins

"When I put the formula in, I could shake less times and have the formula completely mixed up." - Brooke Randolph, first-time mom

"I never once had a clump." - Julia Randall, mother of four

Where to Buy Similac SimplySmart:

The Similac SimplySmart bottle is available for purchase nationwide online and in stores at Target, Walmart, and at www.AbbottStore.com.