XYDO Pivots to Pure B2B with Content Marketing Platform

PARK CITY, Utah -- (BUSINESS WIRE) -- XYDO today announced its pivot to a B2B-focused business model at the MarketingSherpa Email Summit 2012 in Las Vegas. Initially conceived in May of 2011 as a news-based social network, XYDO’s broad range of curated content services quickly gained a significant foothold among businesses seeking to use relevant, hot content as a supplement to their existing marketing activities to better engage their audiences, generate and convert more leads, and establish themselves as thought leaders within their respective markets.

The company, which today is publicly launching its email content marketing solution, has already garnered a growing list of customers including the Utah Jazz, Lendio.com, Interbank FX, Doba.com, Zions Direct, BYU Athletics, Sorenson Molecular Genealogy Foundation, Gossamer Gear, and Axl’s Closet. Just last month, XYDO sent over 12 million of its curated-content emails on behalf of these customers.

“Every company has a story to tell, however figuring out how to tell that story in a way that’s authentic, relevant, and captures the attention of your audience is time consuming and difficult to measure,” said Burke Alder, VP of Marketing at Lendio.com. “XYDO drives measurable engagement with our content and brand. It helps us combine our brand messaging with hot, relevant content that our audience reads and shares with friends. The impact of XYDO’s content curation platform on audience engagement, lead generation, and conversion has been staggering.”

On average, XYDO’s white-labeled, curated content email newsletters produce a sustained 5 percent open rate jumps and 500 percent spikes in click rates – with social sharing accounting for 10 percent to 20 percent of those clicks. XYDO also provides tools that enable companies to translate this increased engagement into real ROI in the form of more leads, conversions, and sales.

“Competition for consumers’ limited attention spans has far exceeded the point of diminishing returns,” says XYDO CEO and co-founder Eric Roach. “Marketers looking for new ways to achieve meaningful engagement have found a valuable tool in XYDO’s content marketing services, and we’re taking decisive steps to meet that need by refactoring our business model around it. The adage ‘content is king’ could not be more true.”

XYDO’s curation platform tracks, organizes, and prioritizes over 300,000 pieces of unique content hand-selected by more than 3 million curators each day. By adding this hot and relevant content to their email newsletters, businesses are able to drastically increase engagement, generate and convert more leads, and establish themselves as the authority within their market.

About XYDO

XYDO’s content marketing platform improves marketing ROI by enabling companies to curate and deliver emerging viral content that’s relevant to their business and that will excite and engage their audience. Founded by successful startup veterans, Eric Roach and Cameron Brain, XYDO is changing the way brands engage with their customers, prospects, and communities. For more information visit www.xydo.com.