Statement by Samsung on ITC Preliminary Determination on Washing Machines

RIDGEFIELD PARK, N.J. -- (BUSINESS WIRE) -- Samsung is disappointed that the International Trade Commission (ITC) made an affirmative preliminary determination in regard to washing machines produced in Korea and Mexico.

As demonstrated by Whirlpool’s recent announcement of higher earnings and its continued dominant market share, we disagree that there is any material injury to the domestic washer industry. Samsung is one of the industry’s innovators that continues to introduce feature-rich, premium home appliances that our customers have embraced.

Compared to our competition, Samsung consistently ranks higher in customer satisfaction and consumers have been willing to pay a premium for our high-quality and innovative products. We are concerned that positions such as those taken by Whirlpool in this proceeding will ultimately reduce choice and value for the American consumer.

We are confident that once the full investigation is concluded, it will be determined that Samsung is in compliance with U.S. trade laws. Samsung will fully cooperate with the ITC in its investigation and continue to respond to market demand, and satisfy our customers in the washing machine market in the U.S.

About Samsung Electronics Co., Ltd.

Samsung Electronics North America (NAHQ), based in Ridgefield Park, NJ, is an arm of Samsung Electronics Co., Ltd. The company markets a broad range of award-winning consumer electronics, information systems, and home appliance products, as well as oversees all of Samsung’s North American brand management including Samsung Electronics America, Inc., Samsung Telecommunications America, LP, Samsung Electronics Canada, Inc., and Samsung Electronics Mexico, Inc. As a result of its commitment to innovation and unique design, Samsung is one of the most decorated brands in the electronics industry. The company was ranked #17 in BusinessWeek/Interbrand “100 Best Global Brands,” and named as one of Fast Company’s “50 Most Innovative Companies of 2011.” For more information, please visit www.samsung.com. You can also Fan Samsung on www.facebook.com/SamsungUSA or follow Samsung via Twitter @SamsungTweets.