Miriello Grafico Announces Launch of New Website for Stratagene
Miriello Grafico Inc. (MGI), a graphic design and strategic marketing firm specializing in business communications, announced that Stratagene Corporation (NASDAQ:STGN) has launched a new website created in partnership with MGI. The site features an online store for Stratagene customers in North America and Europe (http://www.stratagene.com/shop) and is an integral part of the company's eBusiness strategy. Stratagene sees the internet as a key channel to deliver timely information to its customer base and to demonstrate its industry leadership to researchers in the life science community. The new site offers researchers the kinds of personalized features and efficient ordering capabilities that today's online shoppers expect.
Stratagene, a La Jolla, Calif.-based developer, manufacturer and marketer of specialized life science research and diagnostic products, has been working with MGI for three years to build its brand. "Miriello Grafico did a wonderful job designing the front-end of our website,"said Diane Haines, Stratagene's Director of Marketing Communications & eBusiness. "They know how to blend form and function well. The design is visually appealing and reinforces our brand."
"We value our long-term partnership with Stratagene,"said Ron Miriello, founder and creative director of Miriello Grafico. "It's really how we work best. First by developing a brand strategy, then steadily building on it year after year. Ideally, that's how it should be done."
About Stratagene Corporation
Stratagene is a developer, marketer and manufacturer of specialized life science research and diagnostic products. The company's life science research unit supports advances in science by inventing, manufacturing and distributing products that simplify, accelerate and improve research. These products are used throughout the academic, industrial and government research sectors in fields spanning molecular biology, genomics, proteomics, drug discovery and toxicology. More information is available at www.stratagene.com.
About Miriello Grafico
Founded in 1982, Miriello Grafico Inc. (MGI) is a graphic communications firm that empowers today's most innovative companies with a strong and distinctive voice. Using its oneVoiceâ"¢ branding approach, MGI has created world-class, award-winning communications for a growing national client base. Inspired by old world traditions of craftsmanship and modern business ingenuity, MGI strives to blend beauty and function in everything it creates. From print and Web to multimedia and beyond, MGI delivers finely honed communications through designs that are tailored to meet clients' needs and contribute to the strategic growth of their bottom line. For more information, visit www.miriellografico.com.