SAN DIEGO--- Townsend Inc. Wins Toshiba’s Electronic Components Advertising and Branding Business

Townsend Inc., a leading integrated brand communications firm based in San Diego, today announced the addition of Toshiba America Electronic Components, Inc. (TAEC) (www.toshiba.com/taec) to its expansive roster of technology clients. After a thorough agency search, TAEC selected Townsend Inc. for its strong expertise in brand strategy and advertising.

This new client win reinforces Townsend’s continuing growth within the technology market and illustrates the agency’s strong expertise in brand strategy and advertising. Townsend will be responsible for creating advertising campaigns and brand development for TAEC.

“TAEC is an important client addition to our technology division,” stated Jackie Townsend, founder and CEO of Townsend Inc. “We plan to develop a brand platform that will further strengthen TAEC’s industry presence in the U.S. market and create advertising campaigns that will increase awareness for Toshiba’s leading-edge technologies and electronic components.”

Combining quality and flexibility with design engineering expertise, TAEC brings a breadth of advanced, next-generation technologies to its customers. This broad offering includes memory and flash memory-based storage solutions, a broad range of discrete devices, displays, medical tubes, custom SOCs and foundry services, digital TV and multimedia SoCs, microcontrollers, analog Ics, imaging products and wireless components for the computing, wireless, networking, automotive and digital consumer markets.

“This new partnership will strengthen TAEC and further solidify our industry presence,” said Deborah Chalmers, director of corporate communications for TAEC. “We have selected Townsend Inc. for their thorough knowledge and understanding of Toshiba’s markets and products. We are looking forward to working with Townsend to further highlight and differentiate TAEC in the technology marketplace.”

ABOUT TAEC

TAEC is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corp., Japan's largest semiconductor manufacturer and the world's fourth largest semiconductor manufacturer. In more than 130 years of operation, Toshiba has recorded numerous firsts and made many valuable contributions to technology and society. For additional company and product information, please visit TAEC's website at www.toshiba.com/taec. For technical inquiries, please e-mail Tech.Questions@taec.toshiba.com.

ABOUT TOWNSEND INC.

Townsend Inc. specializes in helping innovative companies build brands and accelerate demand. Townsend’s professionals are experts at helping companies with complex technologies or products develop differentiated and compelling value propositions. The firm uses a variety of marketing tools such as branding, advertising and public relations to solidify the unique value propositions’ credibility in the marketplace. For more than a decade, Townsend has assisted clients - from start-up businesses to the Fortune 1000 - to grow and build market valuation. Townsend is headquartered in San Diego. For more information, visit www.townsendinc.com or www.brandingthecomplex.com.