SAN DIEGO--- LG MobileComm U.S.A., Inc. Hires Marketing Veteran as New Vice President of Marketing & Product Strategy
LG Electronics MobileComm U.S.A. Inc. (LG Mobile Phones) today announced the appointment of M. Ehtisham Rabbani to vice president of product strategy and marketing. In his new position, Rabbani will play a key role in developing product and marketing strategies as well as oversee brand development. Rabbani has more then 20 years in brand leadership experience, including 12 years at Procter & Gamble. Rabbani will report directly to Mr. Juno Cho, president, LG Electronics MobileComm, U.S.A., Inc.
"Ehtisham's demonstrated leadership across multiple industries and broad international experience in global strategy development makes him the ideal candidate for this position," said Juno Cho president, LG Electronics MobileComm, U.S.A., Inc. "Through years of pioneering work with premier companies including Procter & Gamble, Ehtisham has proven that he can effectively contribute to brand development at the highest level."
Prior to joining LG Mobile Phones, Rabbani led marketing and brand development departments at Mars, Inc., Activision and Procter & Gamble. In these positions he spearheaded a diverse range of brands and categories such as Charmin bathroom tissue, X-Men video games and The Goodlife Recipe pet food, both in the U.S. and internationally.
"With a record number of handset manufacturers competing for global market share, it is crucial that LG stands out as a premiere mobile device both in form and function," said Rabbani. "More than any other manufacturer, LG has displayed a commitment to their customers by providing a product that exceeds expectations in aesthetic and functional appeal. I look forward to continuing this tradition in the future as more and more innovative technologies are developed."
Rabbani received a bachelor's of science degree in computer science from the University of Iowa and master's of business administration from The Anderson School at UCLA.
About LG Electronics, Inc.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global consolidated revenues of US $48.5 billion -- LG Electronics is the world's largest producer of CDMA handsets, residential air conditioners, optical storage products, DVD players and home theater systems.
LG Electronics Mobile Communications Company is a leading producer of UMTS (WCDMA), CDMA and GSM handsets. LG draws upon its cutting-edge technology and innovative handset design capabilities to create a higher quality mobile environment for its customers around the world. With a total range of wired and wireless solutions, LG is rapidly expanding its presence and market share in the global mobile industry. For more information, please visit www.lgusa.com