SAN FRANCISCO, CA -- (Marketwire) -- 09/20/12 -- Mashery, the leading provider of API management platforms and API strategy services, announced today it is expanding its popular global Business of APIs (BAPI) conference by introducing API University, a half-day of technical hands-on sessions for API professionals. API University is designed to teach IT professionals and API providers the foundational concepts, strategic best practices and promotion strategies used in the world's most successful APIs. API University will be offered as an optional morning component of each BAPI conference in San Francisco (October 2), New York (October 17) and London (November 6).
In response to overwhelming attendee demand for both business best-practice use cases and ground-level advice on successful API initiatives, API University adds a hands-on component to the already successful half-day BAPI sessions showcasing the best business uses of APIs to date. Aimed at equipping attendees with practical how-to knowledge of best practices, API University will be taught by some of the leading minds in the API platform industry.
"As we guide a growing number of the most advanced and successful API initiatives in the retail, media, consumer packaged goods, finance, travel, healthcare and data services industries, we have seen the rising demand for a formal hands-on curriculum of best practices, strategies and skills in taking a platform from definition and design to deployment," said Chuck Freedman, Director of Platform Strategies, Mashery. "API University aims to take the best of these practices and deliver them as a curriculum to prepare API professionals for the Business of APIs conference and continued API success."
API University will feature three educational sessions aimed at giving attendees the knowledge and skill to increase platform success, and the supporting material that will help graduates take full advantage of the high-level talks at BAPI, and educate others within their organization on:
API University is available in each BAPI conference city as an a la carte ticket purchase on the main BAPI registration page.
BAPI Speakers also include leading experts from companies such as Best Buy, Coca-Cola Enterprises, ESPN, Etsy, Gust, IFTTT, Intuit, Klout, Personal, The New York Times, Tumblr, Twilio and USA TODAY.
EVENT: BAPI AND API UNIVERSITY, SAN FRANCISCO
EVENT: BAPI AND API UNIVERSITY, NEW YORK
EVENT: BAPI AND API UNIVERSITY, LONDON
For more information including event details and 2012 agendas, visit the Mashery BAPI Conference 2012 site at apiconference.com.
About the Business of APIs Conference
Now in its sixth year, the BAPI Conference is the only global event dedicated to the quickly growing importance of APIs to partner, scale and innovate. Each year, BAPI brings together top thinkers and innovators from global brands in the retail, media, financial and data services industries for a compelling dialogue on best practices, and to advance the API movement in the coming year.
Mashery, the world's leading provider of API Management technology and services, helps power 50,000 apps for more than 150 top brands -- including USA TODAY, Comcast, Hoover's, Klout, Associated Press, Rdio and Expedia. Mashery helps companies build API-powered platforms for opening new distribution channels, speeding time-to-market, and spurring innovation. Mashery takes a holistic approach to APIs, from crafting API platform strategy and setting business objectives, to managing API delivery and facilitating relationships with a network of 160,000 developers. Mashery was founded in 2006.