CAMBRIDGE, MA -- (Marketwire) -- 10/09/12 -- NSR's Global Satellite-Based Earth Observation (EO), 4th Edition report points to an industry in transition that is considerably improving its value-proposition. As a direct consequence, the satellite EO industry is progressively moving from growth fed by orders from governmental & military organizations to one based on a more balanced mix of end-users, laying the groundwork for a decade of growth in both data and value-added-services (VAS) segments.
"Despite the budgetary situation of the traditional largest end-users in Europe and North America and the coming cuts to the 'Enhanced View' program potentially totaling $130 million, EO satellite operators are rather optimistic, with some reason," stated Stéphane Gounari, Analyst at NSR and author of the report. "As the use of satellite EO data became more reliable and flexible, commercial organizations now rely on EO for an increasing number of applications in every vertical (Living Resources, Energy & Natural Resources, Industrial and Services). However, revenues from Defense & Intelligence and Public Authorities verticals should not be considered as a lost cause as they are based on solid needs."
As UAV-based EO rapidly improves its value proposition alongside satellite-based EO, they will increasingly compete in each market. With a developing choice of EO data sources, end-user source-agnosticism is also getting stronger, especially as the satellite EO data value is multiplied when combined with data from other satellites, other sources of EO data and other types of data.
These trends, among others, point to a growth period associated with an intensification of the competition as the industry leaves the emerging phase of its lifecycle. This period of changes makes the identification of the appropriate Key Success Factors more important than ever.
About the Report
NSR's Global Satellite-Based Earth Observation (EO), 4th Edition provides a meticulous and thorough analysis of the trends affecting the satellite EO data industry and a new segmentation based on end-user vertical markets. The report includes a step-by-step analysis of the industry's macro-environment, its competitive intensity, the situation in each market (segmented by end-user verticals, regions and instrument-resolution), the major-players and their imaging capabilities currently in-orbit and planned, and a cartography of the value-chain. NSR comprehensively identifies Key Success Factors and forecasts the evolution of the Data and VAS markets over the next 10 years, and presents them segmented by end-user vertical markets (6), regional markets (5) and instrument-resolution (6); the latter is also used to present data price forecasts, one additional innovation offered by NSR's report.
NSR is a leading international market research and consulting firm with a core focus on the satellite sector and related industries. Founded in 2000 and with an experienced group of analysts located in all regions, NSR specializes in analysis of growth opportunities across four core sectors: Satellite Communications, Broadcasting & Digital Media, Hybrid & Emerging Applications and Commercial Space.