MIAMI -- (BUSINESS WIRE) -- Art2pO announces the worldwide launch of its website (http://www.Art2pO.com), the first of its kind for the buying and selling of art in a digital format. In the information age, this is the future of art showcasing and collecting.
How it Works for Buyers
Buyers/Collectors may browse the website and search for images by artist, price, genre, color, and country. At the time of purchase, the buyer must register with Art2pO at which point the digital image is delivered via secure download. The images are meant for digital display via high-resolution flat-screen TVs and monitors. If an owner wishes to resell an image there are simple instructions on the website on how to do so.
Each one of a kind or limited edition image is digitally watermarked by Digimarc and copy-protected using state of the art encryption. The image is assigned a unique registry number and is registered, along with the legal owner’s information, with the Digital Fine Art Association (DFAA). If the image is resold, the next purchaser is also registered with the DFAA and the image is re-watermarked. The DFAA stores ownership information on every image sold to retain provenance and the ownership trail. Each image has a downloadable Certificate of Authenticity and a secure record verifying the artwork is authentic.
How it Works for Artists and Galleries
Well established as well as undiscovered artists may upload their images to http://www.Art2pO.com along with a brief description of the work, if they so desire. A commission of the selling price is charged to the artist on each sale. Artists may sell one of a kind images or a limited edition series. Galleries may buy and sell images and collections on behalf of artists as long as they have the artist’s written consent.
Art2pO supplies artists and collectors with an innovative way to buy and sell one of a kind or limited artwork images in digital format. A unique Certificate of Authenticity and free online storage is available to members. Collections are viewable on the DFAA website. However, for those who wish to remain anonymous that option is available when setting up an account.