NEW YORK, Nov. 28, 2012 /PRNewswire/ -- On Tuesday, November 27, with the start of their 24(th) Annual Healthcare Conference in New York City, Piper Jaffray launched their research Twitter feed @PiperJaffrayRes, powered by BlueMatrix.
"Through Twitter, we are able to provide clients with an easily accessible resource, demonstrating that within our heavily regulated industry, we can utilize social media effectively while maintaining compliance," commented Douglas Terrell, Administrative Manager of Piper Jaffray Equity Research. "This is yet another way BlueMatrix has helped us effectively engage our clients."
"Twitter is rapidly becoming the financial community's favorite source of breaking news and first analysis. It is only natural that this channel be included, without additional cost or software, in our flagship product. Piper Jaffray has been an incredibly active partner in getting new technologies used and proven in the real world," stated Skye Hauptman, CEO, BlueMatrix.
About Piper Jaffray
Piper Jaffray is a leading investment bank and asset management firm serving clients in the U.S. and internationally. Proven advisory teams combine deep product and sector expertise with ready access to global capital. Founded in 1895, the firm is headquartered in Minneapolis and has offices across the United States and in London and Zurich.
BlueMatrix is a global research technology firm offering pure SaaS research authoring, workflow, and distribution tools that enable research producers to reach clients across multiple aggregator platforms as well as via point-to-point communication. The company offers customizable publishing solutions to broker-dealers and independent research producers as well as a suite of modular product offerings that enable research producers and research consumers to customize research distribution and consumption. Over 800 research producers use BlueMatrix products to distribute content via more than 18 local and global distribution channels, as well as via point-to-point communication with 500,000+ research consumers. BlueMatrix research providers are located in 86 countries worldwide.