GENEDGE ALLIANCE Names Roy Luebke as Growth Consultant

MARTINSVILLE, Va. -- (BUSINESS WIRE) -- Roy Luebke recently joined GENEDGE ALLIANCE as a Growth Consultant to be based from their headquarters in Martinsville. He will primarily provide Innovation and Strategic Growth consulting services to clients based in central and southwestern Virginia.

Luebke brings with him nearly thirty years of varied management consulting experience in marketing research and strategy with expertise in customer/market research, product management, integrated marketing communications and strategy development. His industry expertise includes leading customer-driven product and service creation in the healthcare, technology, and consumer markets.

“Roy brings a unique expertise to GENEDGE, which will allow us to better serve our clients who recognize there is no substitution for profitable, top line growth. He offers a strong set of capabilities that help companies create a vision of needs, develop innovative solutions, determine a path to solve those problems and create customer satisfying solutions. We are pleased to have Roy on board and ready to assist our diverse client base build their future revenue and profit streams,” stated Bill Donohue, Vice President of GENEDGE ALLIANCE.

He holds a Masters in Design Methods (MDM) at Illinois Institute of Technology’s Institute of Design; a Master of Business Administration (MBA) at the University of Maryland, University College; a Bachelor of Business Administration in Information Systems at University of Wisconsin-Eau Claire.

About GENEDGE ALLIANCE:

GENEDGE ALLIANCE, as a part of the Commonwealth's economic development team and the U.S. Department of Commerce/NIST-MEP, is committed to the long-term success of businesses and the Virginia economy. GENEDGE provides affordable, high quality assistance that can help identify growth opportunities, increase productivity, lower costs, improve technology application, and strengthen production teams. Since 2000, GENEDGE has reported over $3 billion in quantified economic impact for companies. GENEDGE ALLIANCE affiliates include the Manufacturing Technology Center (MTC) in Wytheville, Va., and Old Dominion University Business Gateway (ODUBG) in Norfolk, Va. For more information please visit www.genedge.org.