BEVERLY, Mass. -- (BUSINESS WIRE) -- Jeanne Hopkins, Chief Marketing Officer and lead generation expert at SmartBear Software, has been named to the Sales Lead Management Association (SLMA) list of the 50 Most Influential People in Sales Lead Management in 2012 for the second year in a row. Jeanne was named #23 on the list this year.
Jeanne Hopkins, CMO & Executive Vice President, SmartBear Software (Photo: Business Wire)
"Jeanne Hopkins has lived and breathed lead generation and management, and has created measurable wealth for her companies, their sales channels and the end user,” said James Obermayer, Executive Director at Sales Lead Management Association. “She is extraordinary and deserves to be recognized by her peers."
Under Jeanne’s leadership, SmartBear was recognized in October with a prestigious Forrester Groundswell Award for driving sales leads through social media, increasing reach across Twitter, Facebook, LinkedIn and Google+ by 130 percent over the summer, during a traditionally slow period. Prior to joining SmartBear, Jeanne was Vice President of Marketing at HubSpot, where her marketing leadership helped the company become the second-fastest growing software company in the Inc. 500 by generating 45,000 new leads each month. She was also CMO of MEC Labs, owner of MarketingSherpa, MarketingExperiments, and InTouch, and Senior Director, Marketing Programs and Communications for Symmetricom.
“Jeanne has fundamentally changed lead generation into a new marketing machine for SmartBear, using the new avenues of social media that customers and prospects are increasingly relying on to get useful information,” said Joe Krivickas, CEO at SmartBear. “Capturing inquiries from simple product questions to technical support, she has spearheaded the lead gen process to not only generate record numbers of high quality leads, but provide better, increased communications with SmartBear users.”
Characteristics of the 50 Most Influential People in Sales Lead Management include being a role model, educator, influencer, and possess integrity and leadership qualities.
Follow Jeanne on Twitter @jeannehopkins.
About SmartBear Software
More than one million developers, testers and operations professionals use SmartBear tools to ensure the quality and performance of their desktop, mobile, Web and cloud-based applications. SmartBear products are easy to use and deploy, are affordable and available for trial at the website. Learn more about SmartBear, the company’s award-winning tools or join the active user community at http://www.smartbear.com, on Facebook or follow us on Twitter @smartbear or Google+.
All trademarks recognized.