Digital Retail Apps to Exhibit at NRF 102nd Annual Convention & EXPO, booth C203, Jan 13 - 15, 2013, in New York NY, US

TORONTO -- (BUSINESS WIRE) -- Press Kit Materials are Available at: http://www.tradeshownews.com/events/NRF-102nd-Annual-Convention-EXPO/digitalretailapps/

About Digital Retail Apps

Digital Retail Apps is the provider of SelfPay, the easy and convenient in-aisle anywhere way to pay for in-store purchases. SelfPay aims to change the traditional in-store payment and checkout process by allowing consumers to check themselves out from anywhere in-store and receive contextual and timely offers directly on their mobile device. Retailers can use the Digital Retail Apps retailer verification app Verify to confirm all in-store SelfPay purchases. SelfPay will be commercially available for iOS mobile devices starting in Q2 2013. Digital Retail Apps is based in Toronto, Canada and is co-founded by Wendy MacKinnon Keith, previously with The MAC Group/Gemini Consulting and Chicago Strategy Associates, and Tim Capes, previously CTO with Rocketr.