NEW YORK -- (BUSINESS WIRE) -- LightHaus, a provider of visual intelligence for retail enterprises and chain stores, and Mu Sigma, one of the world's largest pure-play decision sciences and analytics firms, are collaborating to offer retailers deeper insights into customer behavior in brick-and-mortar stores. Retailers, using the LightHaus Visual Customer Intelligence system to measure customer traffic and engagement in their stores, now have a partner to help them rapidly analyze and derive actionable insights. In addition, this partnership broadens the scope of information that retailers can incorporate in their analyses to include data from supply chain, marketing, merchandising and other store operations systems.
As part of the agreement, Mu Sigma’s brick-and-mortar retail clients that want to incorporate in-store customer intelligence into their analytics can now deploy the LightHaus VCI system—which uses data from in-store video cameras to anonymously measure customer traffic and engagement—to fill this information need and improve the performance of their businesses. In addition, LightHaus will incorporate Mu Sigma analytics solutions into its sales conversion reporting services for retailers.
“Mu Sigma has deep experience in retail analytics and a blue-chip customer base. There was no better partner for us in this endeavor,” said Kevin Blackmore, Consumer Insights and General Manager, Europe, for LightHaus. “Together, Mu Sigma and LightHaus can offer comprehensive analytics to retailers, allowing them to gain insights from LightHaus in-store data, plus data from point-of-sale and workforce systems, almost immediately after deployment.”
Dhiraj Rajaram, Founder and CEO of Mu Sigma, commented, “Understanding the retail customer experience really requires insight into the many nuances of customer shopping and browsing behaviors inside a store. We’re excited to partner with LightHaus, whose innovative Visual Customer Intelligence system can provide these fundamentally important customer behavior measurements to our retailers. By incorporating LightHaus VCI data into our analytics solutions, our retail clients can now make data-driven business decisions that simply were not possible before.”
LightHaus and Mu Sigma executives will be on hand to discuss the announcement and provide demonstrations of its Visual Customer Intelligence system January 14-16 at the NRF Annual Convention & Expo being held at the Javits Center in New York, booth number 542.
About Mu Sigma
Mu Sigma, one of the world’s largest pure-play decision sciences and analytics firms, helps companies institutionalize data-driven decision making and harness Big Data. Mu Sigma solves high-impact business problems in the areas of Marketing, Risk and Supply Chain across 10 industry verticals. With over 2000 decision science professionals and more than 75 Fortune 500 clients, Mu Sigma has driven disruptive innovation in the analytics industry with its interdisciplinary approach combining business, math and technology, and its integrated decision support ecosystem comprised of technology platforms, processes, methodologies and people. Visit www.mu-sigma.com.
LightHaus™ fills a previously unmet industry need with its in-store video analytics solutions for retailers. The LightHaus Visual Customer Intelligence™ system (VCI) examines in-store shopping behavior and provides the granular, highly accurate business intelligence retailers require to improve customer service, merchandising, and marketing strategies. Anchored by a veteran team from its headquarters in Vancouver, LightHaus supports customers and partners from strategic sites throughout the globe. It brings deep expertise in pioneering innovative technology rollouts to global retail brands.