BELLEVUE, WA -- (Marketwire) -- 01/21/13 -- K2 (www.K2.com), a leader in business application software, today celebrates its customers who "Dispute Impossible" and the individual heroes who use the K2 platform to make change happen. In addition to launching a new brand, marketing campaign and website built on its own SmartObjects and workflow technology, the company is rolling out new customer details on the impossible things achieved with its platform.
Today, more than 1 million users in over 40 countries use K2 to solve business challenges with groundbreaking results. The campaign highlights new customer successes from major port operator PD Ports and famed video game production company Square Enix, creator of Final Fantasy, Hitman and Tomb Raider, among others.
See K2 heroes in action here: www.K2.com/customers
"Dispute Impossible is a nod to the amazing things our customers are doing with our platform," according to Josh Swihart, senior vice president of marketing for K2. "We keep hearing these great stories and we wanted to recognize their work and share it with the world."
In addition to customer stories like these, the new website features simplified messaging, distilling the K2 platform into four functional categories around business applications -- forms, workflow, data and reports. And according to Todd Lilienthal, director of digital strategy for K2, the completely redesigned architecture helps users find information more easily.
To see the site and for more information, visit www.K2.com.
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For more than a decade, K2 has been helping customers rapidly transform their companies with applications that connect the right people to the right information and work.
With offices and distributors all over the globe and a powerful partner network, more than a million users in 40 countries rely on K2 to streamline operations, save money and reduce risk.