iBloks Inc. today named Will Hunsinger, former GM of Gap Online, its CEO. An internet veteran, Hunsinger brings a deep knowledge of advertising from his experience at Gap and at Overture Services. Last week iBloks appointed Mike Hard, VP of Microsoft’s ad unit to the board and introduced 3D InstantAd™, an interactive, 3D advertising platform to be deployed by MGM, Honda, and Fox.
“It’s exciting to be joining iBloks at a time when advertising online is evolving to bring interactivity and rich media experiences to consumers,” said Will Hunsinger, CEO of iBloks. “iBloks has created a very unique platform that is already being used by some of the biggest consumer brands in the country and I’m looking forward to taking the company through its next phase of growth.”
Previously Hunsinger worked at Gap Inc. as VP and General Manager of Gap.com and VP of Product Management for Gap’s Direct Division. He served as Senior Director of Strategy and New Business Development for Overture Services and prior to that worked at Business.com as VP of Business Development and Product Management. Hunsinger started his career at Andersen Consulting, now Accenture, and graduated from the Georgetown University School of Foreign Service.
“We are thrilled to have Will bring his advertising and retail experience to iBloks,” said Julia Miller, iBloks Founder and Chairman. “Will is passionate about iBloks and we are confident he will bring exceptional value to iBloks’ customers and partners.”
The iBloks 3D InstantAd™ Rich Media Solution offers a competitive advantage for companies eager to capitalize on the benefits of customer-centric ad engagement. The launch of iBloks 3D InstantAd™ opens the door for a wider range of advertising opportunities where the consumer is actively engaged in the advertising experience. iBloks has secured advertising contracts from MGM, Fox, Zune and Honda to use the 3D InstantAd™ solution.
“iBloks offers a customer-centric advertising experience that delivers increased value for advertisers and publishers,” said Michael Hard, iBloks Board Member and VP of Microsoft’s Online ad unit said. “I look forward to working with Will and the iBloks team to help the company empower businesses through 3D advertising.”
About iBloks
The iBloks mission is to revolutionize advertising and consumer interactivity on the web through 3D advertising. iBloks works with advertising networks to deliver rich, immersive experiences for consumers. For additional information, please visit http://www.ibloks.com.