BURLINGTON, Mass. -- (BUSINESS WIRE) -- 89 Degrees, a customer engagement agency that leverages data and analytically driven strategy for maximum ROI, is sponsoring a free Direct Marketing Association webinar to help businesses learn tactics and strategies that will take their email programs to the next level of engagement.
Moving Beyond Batch and Blast in 2013: Customer Engagement Trends to Anticipate
This free webinar will outline five key trends of 2013, their impact on marketing programs and how to capitalize on them. Listen to real-world case studies, including:
Presented by longtime email industry analyst and Relevancy Group CEO David Daniels
February 13, 2013 -- 2:00 PM – 3:00 PM ET
David Daniels is one of the most influential experts in email marketing, if not the most influential. A tenured marketer, public speaker, industry analyst and consultant, he formerly served as vice president and principal analyst with Forrester Research and was vice president and research director of the groundbreaking Jupiter Research for nearly a decade. David is co-author of the book "Email Marketing An Hour A Day" which has been translated into four languages and continues to be distributed worldwide.
Arthur Sweeter is a prolific marketer and bona fide thought leader in the dynamic world of digital and CRM marketing. He has held senior marketing and management roles at email marketing provider e-Dialog, S&H greenpoints, Converse and agencies Ogilvy & Mather, Cabot, Hill Holliday and Gearon Hoffman. Arthur is a highly regarded industry figure who speaks at conferences and co-authored the book Successful Email Marketing Strategies: From Hunting to Farming.
About 89 Degrees
89 Degrees is an agency that specializes in customer engagement strategy and execution. Our results-oriented services combine database expertise, marketing analytics, technology integration, and creative as a means to connect consumers and brands for maximum engagement and ROI. 89 Degrees enables multi-channel success across a number of key verticals for clients including IKEA, Hyundai, World Vision, Genzyme/Sanofi and Uno Chicago Grill. http://www.89degrees.com