SAN FRANCISCO -- (BUSINESS WIRE) -- Two leading events for marketers are joining forces to provide a comprehensive and unique forum for the industry. In April, Under the Influence and ad:tech will come together at the ad:tech San Francisco 2013 event to host Under the Influence Summit 2013. The partnership brings together influencer marketing presence and education with the largest digital marketing event to create a can’t-miss opportunity for the entire community.
“As technology continues to race ahead of our ability to apply it, the promise of authentic social influencer marketing at scale is finally here," said B. Bonin Bough, Vice President of Global Media and Consumer Engagement at Mondelēz International, and co-host of Under the Influence Summit 2013. "By bringing the rigors of paid media to influencer marketing, we can move from hype to actual ROI – that is, Return on Influence. I am very excited about showcasing the new players – technologies and agencies – that can deliver on the promise of social influencer marketing."
Under the Influence Summit will deliver some of the biggest players in marketing and media to discuss how to harness the power of influence through media, technology, word of mouth, data and advocacy marketing. The event will be showcased on day two of ad:tech San Francisco, which will take place April 9-10, 2013 at Moscone Center West.
Under the Influence Summit 2013 speakers include:
“We are all under the influence of somebody. However, social influence as an advertising channel will only scale when brands and advertisers have real time access to platforms which identify, qualify, activate and measure always-on influencer relationships," said Peter Guber, CEO of Mandalay, Owner/Co-Executive Chairman of the NBA’s Golden State Warriors, Co-Owner of the Los Angeles Dodgers, and co-host of Under the Influence Summit 2013. "At Under the Influence Summit 2013 we get to hear from and engage with the very companies that are making this future a reality."
“Partnering with Under the Influence Summit is a great way for ad:tech to further expand its breadth in the industry by reaching the important influencer marketing segment,” said Amy Allen, Senior Vice President, ad:tech. “Similarly, these marketing professionals get the opportunity to experience a staple event like ad:tech. It’s a win-win.”
In conjunction with Under the Influence Summit 2013, ad:tech San Francisco 2013 is shaping up to be a stellar event. With 20+ hours of education in nine tracks – including Mobile, Brand, Display, Performance, Innovation, Social, Video, Tablets and Sponsored Workshops – plus four keynote sessions, there’s a wide range of content led by thought-leaders serving all segments of the industry.
More than 250 exhibitors will fill the Expo Hall with the latest products, services and technologies and prime networking opportunities will keep the community buzzing over the course of the two days. Those who sign up for ad:tech San Francisco 2013 will have complementary access to the Under the Influence Summit program.
For more information on how to purchase a pass for Under the Influence Summit 2013, visit www.influence13sf.com.
For details on exhibitors, education, networking and more, or to register for ad:tech San Francisco 2013, visit http://na.ad-tech.com/sf/.
ad:tech is an interactive advertising and technology conference and exhibition that covers the entire digital marketing ecosystem. Worldwide events – 10 shows in seven countries annually – blend keynote speakers, topic-driven panels and workshops to provide industry professionals with the tools and techniques they need to compete in a changing world. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg :: events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg :: events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg :: events, visit www.dmgevents.com.
About Under the Influence
Under the Influence is an interactive advertising and technology conference and exhibition that focuses on emerging and disruptive marketing disciplines. Co-located with Advertising Week in New York City and ad:tech in San Francisco, Under the Influence features keynotes, speakers, panels and fireside chats from industry professionals. Each Under the Influence event includes an EXPO where media and technology companies showcase their products. For more information, visit www.influence13sf.com.