LAS VEGAS, Feb. 7, 2013 /PRNewswire/ -- Bruce Perlowin, CEO of Hemp, Inc. (OTC: HEMP) will be speaking on two separate days at Hempcon 2013 Tour scheduled for San Bernardino, California at the NOS Events Center February 8 - 10, 2013. The widely popular medical marijuana industry event caters to those who may benefit from the medical use of marijuana. The show features hundreds of exhibits including medical marijuana dispensaries, collectives, care givers, evaluation services, legal services, educational institutes, equipment, accessories, and many more. Hempcon 2013 will be an educational event as well with a full weekend of seminars and presentations by industry leaders, such as the founder of the industry's public sector Bruce Perlowin.
One of the things Hemp, Inc.'s CEO, Bruce Perlowin, will be discussing is his unique concept of how public companies can generate more profits than traditionally generated. Perlowin sought an unconventional way of marketing that would earn greater profits and serve the needs of society as well. According to a spokesperson for Perlowin, he gave an exceptional amount of his personal stock to Patch Adams' Gesundheit! Institute (their largest donor in their 40-year history) when the stock price was below a penny.
Over the last 12 months, and especially in the last week, as predicted by Perlowin last year, the entire industrial hemp and medical marijuana industry stocks began a massive growth curve with HEMP soaring as high as $.13. This means Patch Adams is much closer to having the funds needed to build the fifty million dollar free hospital in West Virginia (www.patchadams.org).
Traditionally, public companies have an obligation to earn profits for their shareholders and aren't supposed to donate their stock to charities which doesn't help in that endeavor. However, from Perlowin's perspective, the opposite is true. "Here's the concept...I donated fifty million shares of my personal stock (since currently doing that with company stock would be frowned on) I then told Patch Adams that if the stock ever reaches a dollar the Gesundheit! Institute would have the fifty million dollars to build the hospital. So in an unusual way, everyone who buys and holds onto their HEMP stock is helping that stock in a small, or big way, because if enough people rally around this concept, then an enormous buying pressure would be created that could in fact drive the stock to the initial goal of $1.00."
"So, instead of people donating money to a cause they believe in, which is very hard in the current economic conditions, they could actually make money by building a free hospital as the stock continues to go up to the $1.00 mark as described above. Part of helping this concept succeed is just for people to be aware of the situation which is clearly illustrated by the statistics described on Hemp, Inc.'s Eco-Harmony Loyalty Card website. "Today's consumer is more willing than ever to engage with a company they feel is making a difference. In fact, many consumers prefer shopping with these businesses. This creates a new opportunity for your business to reach these conscientious consumers through social purpose and cause-marketing. Fifty-seven percent of consumers are comfortable with the idea that business can support good causes. Seventy-eight percent like to buy from businesses that make a donation to worthy causes."
Perlowin hopes to create "Social-Cause Stock Purchasing" as a new trend in the industrial hemp and medical marijuana industry, especially since the birth of that industry was started by the Compassionate Use Act of 1996. "Our industry has way more compassion inculcated in it from the very beginning so this concept can easily be birthed here," says Perlowin. He feels whoever gives the most, earns the most. And he is demonstrating this principle in his business activities. We invite you to visit us at our booth at the Hempcon 2013 Tour this weekend where we will be showcasing our HerbaGenix nutraceutical hemp-based product line and the other products our company offers.
With a successful demonstration of the model described above, Perlowin hopes to have other public companies doing the same thing to encourage even more "Social-Cause Stock Purchasers" to only buy stock from companies that support nonprofits and help social causes. Our list of such organizations was listed in our last press release. Perlowin stated, "I am in negotiations with other public companies in our sector to match the donations that I made with my "Personal Stock" but this time with their "Company Stock" thus "Generating More Profits" for their public company this way." (See statistics above.)
In terms of "Generating Income" for the company and keeping with this theme, while traveling to California, Perlowin will also be launching this week "The First Product" Hemp, Inc. created in its developmental stage the Eco-Harmony Loyalty Card. This product gives back to charity with every purchase, "One Swipe At A Time." This marketing/fundraiser program is being launched with Michael Beckwith's, Agape International Spiritual Center, in Culver City, CA and is expected to generate significant revenues for both this nonprofit and the public company as well. Interested merchants in the area who want to attract new and "Conscientious Consumers" with this very powerful "Customer Acquisition Model" and "Customer Retention Model" should contact The Agape International Center. (See statistics above)
ABOUT Hemp, Inc.
Hemp, Inc. (OTC: HEMP) focuses on the vast market created by the quickly emerging, and growing, multibillion dollar industrial hemp industry, allowing to freely market in all 50 states. Hemp, Inc. currently is not involved in the cultivation or marketing of medical marijuana. It is the company's belief that legalization of growing hemp and medical marijuana in all 50 states and at the federal level will come to pass very quickly now. With that in mind, the company is building the infrastructure with the potential to gain substantial market share before and after industrial hemp and medical marijuana prohibition ends.
Hemp, Inc.'s TRIPLE BOTTOM LINE
Hemp, Inc. (OTC: HEMP) seeks to benefit many constituencies, not exploit or endanger any group of them. Thus, the publicly-traded company believes in "upstreaming" of a portion of profit from the marketing of their finished hemp goods back to its originator, in which most cases will one day be the American farmer, cultivating natural, sustainable products. By Hemp, Inc. focusing on comprehensive investment results--that is, with respect to performance along the interrelated dimensions of people, planet, and profits-- our triple bottom line approach can be an important tool to support sustainability goals.
CEO of Hemp, Inc., Bruce Perlowin, positioned the company as a leader in the industrial hemp industry, with a social and environmental mission at its core. In fact, he wanted to, consciously, found a business with non-financial goals that weren't an after-thought, but are part of its DNA.
http://www.herbagenix.com (hemp based supplements division)
http://www.basichemp.com (hemp protein with enhanced nutritionals)
http://www.mjlover.com (MJ Lover for Him; MJ Lover for Her)
http://www.re-load.biz (hemp-based nutraceuticals)
http://www.ecoharmonycards.com (loyalty card sustainable fundraiser for non-profits)
http://www.supportpatchadams.com (hemp gemstone candles and fundraiser for patch adams)
http://www.hempinc.tv (media and entertainment division)
http://www.cartelblue.com (eco-friendly clothing)
This press release may contain certain forward-looking statements and information, as defined within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the Safe Harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Hemp, Inc. to be materially different from the statements made herein.
SOURCE Hemp, Inc.