Private Access, Inc., a developer of web-based solutions that enable management of detailed privacy preferences for personal health information, announced today that the former President of Experian plc’s Business Information Services Group and Fraud and Identity Solutions business, Marc D. Kirshbaum, has been hired as President and COO. Capitalizing on its expertise in technology, information management and healthcare, the company is developing software solutions to help overcome the impediments that slow the medical community’s ability to more quickly find causes for chronic illnesses and diseases.

“Launching our solutions will create a trusted environment for individuals to balance their desire for privacy with respect to their health information with the desire to share information when sharing information can improve their medical care and the care of others,” said Kirshbaum. “Creating solutions that will overcome obstacles that currently slow the medical community’s ability to more quickly and more cost-effectively find causes and treatments for chronic illnesses and diseases is all the inspiration I needed to join Private Access and ensure its success. I am honored to have the opportunity to lead Private Access,” he added. “Over the next six months we are laser-focused on product development, aligning with strategic partners and securing additional capital for the company.”

During his six-year tenure with Experian, Kirshbaum led the transformation and acceleration of multiple businesses and revamped operations, focusing on improving the client experience. Under his leadership, strong teams were built that brought increased focus to the key drivers of success for clients, employees and the business, resulting in consistent revenue growth and increased profitability in highly competitive markets. Prior to joining Experian, Kirshbaum held strategic and operational roles with technology and information companies. Kirshbaum also was a lawyer in private practice.

“We are very pleased to be completing our initial research and development period and entering the next stage of our growth, where we will go to market with the first technologically seamless application that harmonizes privacy and access,” said Robert H. Shelton, the company’s co-Founder, Chairman and Chief Executive Officer. “Marc’s breadth and depth of experience in strategy and operations within technology and information companies will assure a successful launch and accelerate our growth. With his guidance, we are pursuing our next round of funding from a combination of non-profit, strategic and private sources. We are fortunate to have such a dynamic and experienced leader on board at this critical time.”

Shelton will remain essential to the company’s success, focusing much of his energy on the company’s novel public/private partnerships and its product vision. “Private Access is clearly ready to enter a new chapter, which comes at a time when the broader market is demanding privacy solutions,” said Shelton, who will announce the company’s plans today during a plenary session at the prestigious Harvard Privacy Symposium. “The opportunity to introduce the company at the Harvard conference, coupled with the addition of an accomplished President in Marc, will position Private Access as an industry pioneer poised to address the critical obstacle facing medical researchers and disease advocacy organizations in order to significantly accelerate their ability to find causes and treatments for diseases and chronic illnesses.”

About Private Access

Private Access, Inc. develops web-based applications that solve the significant privacy hurdle that the medical community faces when attempting to recruit subjects for clinical trials and to share confidential records in pursuit of faster diagnoses and better treatments for diseases and chronic illnesses. The company’s vision is to leverage its method for individuals to establish and manage their dynamic electronic consent and its suite of solutions to transform the healthcare industry – creating a unique environment of trust for consumers and accelerating research at a considerably lower cost. Founded in 2006, Private Access is headquartered in Aliso Viejo, California, and holds several patents covering its proprietary technology. For more information, visit www.PrivateAccess.info.