SANTA MONICA, Calif., Feb. 11, 2013 /PRNewswire-iReach/ -- CustomerAdvocacy.com (www.customeradvocacy.com ), a UK-based pioneer in corporate gamification solutions has secured key customers in the United States.
The firm's pioneering engagement platform uses gamification and social media to entice users to participate in their company's or favourite vendors' initiatives. Common uses for the platform are to get customer engagement in marketing programs or for internal employees to engage in HR on-boarding and other corporate initiatives.
Markos Symeonides, CEO of CustomerAdvocacy.com said "The use of leaderboards, points, badges, levels and rewards (often called gamification) can be used in non-game concepts to drive participation and engagement. The Gamification market is exploding with another $1Bn expected growth in 2013 alone". Mr Symeonides went on to say that "Our focus is to help companies to get their employees and customers to engage in their marketing programs and critical initiatives".
Symeonides added, "CustomerAdvocacy.com solves a common problem for B2B product and services companies. Often these organisations struggle to get customer and employee involvement in their marketing programs. CustomerAdvocacy.com helps them do just that." Thanks to Scottish Enterprise ( SE ) innovation support we have been able to embark on ambitious expansion plans to take on US companies in the gamification space"
How the platform works:
CustomerAdvocacy.com is a platform that allows an organisation to gamify the advocacy experience. The benefits of which are two fold, firstly the advocates themselves are able to receive rewards for their efforts, but because the platform also triggers a range of behavioural dynamics such as competition, self-expression, status and altruism, the advocacy experience and engagement level is enhanced even further. The platform introduces an element of fun into being an advocate.
For an end user the system if very simple and intuitive, when an advocate logs in, they are presented with a number of different challenges, broken down into categories and points, these categories include both online challenges, such as participating in social media or writing a blog post and offline challenges such as speaking at an upcoming event, giving a product enhancement suggestion or taking a sales referral call. The advocate can select what he has time for and what challenges he would like to undertake, now or in the future.
CustomerAdvocacy.com has grown a base between California, Virginia and the United Kingdom. Customers include blue chip technology companies across the US and UK.
David Smith, director of innovation, Scottish Enterprise said: "The Scottish Enterprise innovation team has worked with CustomerAdvocacy.com to help it drive forward the development of this new software platform. We look forward to continuing to work with this company to help realise its ambitious growth plans in Scotland and overseas".
CustomerAdvocacy.com has announced it will be sponsoring GSUMMIT the world's premier gamification conference in San Francisco this April.
CustomerAdvocacy.com is the leading Advocate Engagement Platform (AEP). Our solutions energise companies' Advocates to participate in their marketing programs. Referral and word of mouth marketing (WOM) has become the most trusted source for B2B buyers. CustomerAdvocacy.com turns loyal customers into an extension of the marketing department to support programs that increase market awareness and sales performance.
CustomerAdvocacy.com was founded by Markos Symeonides, Robin Mehta and Gareth Thomas with the vision to create a participation engine to drive advocacy across all verticals and countries.
About Scottish Enterprise
Scottish Enterprise is Scotland's main economic development agency and aims to deliver a significant, lasting effect on the Scottish economy. Our role is to help identify and exploit the best opportunities for economic growth. We support ambitious Scottish companies to compete within the global marketplace and help build Scotland's globally competitive sectors. We also work with a range of partners in the public and private sectors to attract new investment to Scotland and to help create a world-class business environment.
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Media Contact: Markos Symeonides, CustomerAdvocacy.com, +14242384466, firstname.lastname@example.org
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