Nectar Online Media Found Over Half of Organizations Expect to Spend More on Social Media in 2013, BUT Almost 75% Are Not Measuring Social Media ROI

DALLAS -- (BUSINESS WIRE) -- Nectar Online Media and the Social Media Club recently completed a survey with respondents from small, medium and large organizations about their social media practices, investments and results.

Some key findings from the 400+ respondents to the study:

• A vast majority (94%) believe that social media is important to their organization
• But a startling 73% are not currently measuring social media ROI
• On top of that, only 35% of the companies that do measure ROI are satisfied with their results

Find out from leading marketers how they currently use social media and their plans for the future. Learn about where organizations are investing their social media dollars and how they measure results. All this and more is available today for free! Visit us at nectarom.com.

Download the free Social Media Study report today!

Nectar Online Media is a predictive social commerce software company. Nectar’s solutions generate revenue for our customers by hyper-personalizing customer recommendations through our proprietary technology that combines transaction, online behavior, and social data. Nectar’s software enables online companies to bring disparate data sources into a single data set, identify optimal, micro-targeted customer offers and deliver these offers across all digital channels, including social.

Social Media Club connects media makers from around the world to promote media literacy, industry standards, ethical behavior and to share the lessons they have learned.