NEW YORK -- (BUSINESS WIRE) -- American Express today announces a new social commerce experience that turns Twitter #hashtags into purchases in a unique and seamless way. American Express Cardmembers who sync their eligible Cards at sync.americanexpress.com/twitter and tweet special #hashtags can buy American Express Gift Cards and products from Amazon, Sony, Urban Zen and Xbox 360. American Express’ proprietary Card Sync technology powers the experience. Card Sync first launched on Twitter last March to deliver couponless savings to Cardmembers who tweet special offer #hashtags from merchants.
The $25 American Express Gift Card can be purchased using a synced American Express Card starting today for only $15 by tweeting #BuyAmexGiftCard25 (quantities limited, offer expires 3/3/13, limit one per Cardmember). The remaining catalog of products goes on sale Wednesday, February 13 at noon, EST, when the full list of special product #hashtags will be released and highlighted as "favorites" on the @AmericanExpress Twitter page. Cardmembers can sync their Cards in advance by visiting sync.americanexpress.com/twitter.
"Based on the initial success of Amex Sync for offers, we know there is significant power in combining our assets with Twitter's platform to bring value to Cardmembers and merchants," said Leslie Berland, Senior Vice President, Digital Partnerships and Development at American Express. "Now, we're leveraging our unique technology and closed-loop network to introduce a seamless solution that redefines what's possible in the world of social commerce."
How to Sync to Buy Products on Twitter:
American Express Cardmembers can sync their eligible Cards with Twitter to purchase products and access content, offers and more. Cardmembers already synced with Twitter for offers need to add a few more details, including their billing address, for product shipment.
To get started:
Cardmembers can purchase the below specially-priced products beginning Wednesday, February 13 at noon EST, when the full list of product #hashtags will be released and highlighted as "favorites" on the @AmericanExpress Twitter page.
(quantities limited, offer expires 3/3/13 or until sold out).
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect with us on facebook.com/americanexpress, foursquare.com/americanexpress, twitter.com/americanexpress, and youtube.com/americanexpress.