Rubicon Project Hosts Leaders of Digital Advertising Ecosystem at Rubicon Project Summit in New York Key Influencers and Thought Leaders to Discuss Critical Importance of Automation Technology

NEW YORK -- (BUSINESS WIRE) -- Rubicon Project, the leading advertising automation company, is hosting the second annual Rubicon Project Summit (#RPSummit13) today in New York City at 1:00 pm EST at the SIR Stage 37 in New York City. This year’s Summit will focus on the power of automation and its ability to simplify the buying and selling of digital advertising and enable innovation across the advertising ecosystem. Industry leaders will convene to discuss what really works to drive results, build enterprise value and meet new challenges.

Hosting the event will be Rubicon Project CEO and Founder Frank Addante and newly appointed President Greg Raifman, pioneers of the web’s original and most successful automated ad transactions. Technology experts and leading analysts in advertising technology – such as Tarun Bhatia, Principal Research Scientist, Yahoo! and Melissa Parrish of Forrester Research – will convene at the Rubicon Project Summit to discuss and reveal the opportunities automation provides the buying and selling of advertising.

The Rubicon Project Summit (#RPSummit13) is an invitation-only event. For those not attending, it will be live streamed on Wednesday beginning at 1:00 pm EST. Please click here to watch the speakers and presentations.

You can also follow the event and participate in the conversation on Twitter by following #RPSummit13. On-demand event content will be made available through Rubicon Project’s website in the coming weeks.

The agenda for #RPSummit13 features industry experts, advertising leaders and visionaries:

12:00 PM				LUNCH & REGISTRATION
1:00 PM				WELCOME
1:10 PM				AUTOMATION: THE BLUEPRINT FOR DIGITAL ADVERTISING Frank Addante (@FrankAddante), CEO & Founder, Rubicon Project Greg Raifman (@GregRaifman), President, Rubicon Project
1:30 PM				REVV 4.0: TECHNOLOGY BUILT TO POWER AUTOMATION John Slade (@sladester), SVP Product Management, Rubicon Project
2:00 PM				AUTOMATING MOBILE: A SUCCESS STORY Josh Wexler (@JoshWex), GM Mobile, Rubicon Project Lori Tavoularis (@LoriKaye74), Managing Director, Revenue Partnerships, Tribune Digital Are Traasdahl (@aretraasdahl), Founder and CEO, Tapad
3:00 PM				TECH TALK: THE ALGORITHMS AUTOMATING ADVERTISING Neal Richter (@NealRichter), Chief Scientist, Rubicon Project Tarun Bhatia, Principal Research Scientist, Yahoo! (@Yahoo) Nicolas Kruchten (@nicolaskruchten), Head of Product Engineering, Datacratic (@Datacratic) Sandro Catanzaro (@sandrocatanzaro) / Co-Founder, SVP of Analytics & Innovation, DataXu (@DataXu)
3:25 PM				SELLING MOBILE: OPPORTUNITIES & CHALLENGES Melissa Parrish (@MelissaRParrish), Senior Analyst, Forrester
4:00 PM				FIRESIDE CHAT: AUTOMATING A $9.1 BILLION MARKET Jay Sears (@JaySears), GM Order Automation, Rubicon Project Bradley Rogers, Managing Director, North America, Neo@Ogilvy Carl Fremont, EVP, Global Media Director, Digitas (@Digitas)
4:30 PM				MARKETPLACE INSIGHTS Helen Jen (@luxelogic), Director Product Marketing, Rubicon Project
5:00 PM				NETWORKING & COCKTAILS

About Rubicon

The Rubicon Project® is the leading technology company automating the buying and selling of advertising globally. REVV®, the industry’s largest independent technology platform is used by more than 500 of the world’s premium publishers to transact with more than 100,000 advertisers. REVV’s automation technologies and optimization algorithms allow buyers and sellers to conduct their business at global scale in a brand-safe marketplace where billions of transactions occur every single day. To learn more, visit www.rubiconproject.com.