Blueocean Market Intelligence Adds Mark Mallardi as Senior Vice President of Client Development

PHOENIX -- (BUSINESS WIRE) -- Research and analytics firm Blueocean Market Intelligence announces today that former Buyology executive Mark Mallardi has joined the company as senior vice president of client development. This executive appointment follows a strong 2012 performance for Blueocean Market Intelligence and the addition of other key sales staff.

“Mark is a talented leader with many years of experience in building and motivating highly successful sales teams, cultivating new client relationships, and delivering strategies that result in business impact,” says Blueocean Market Intelligence CEO Kumar Mehta. “His addition, and the strengthening of the Blueocean sales team over the past year, demonstrate the company’s ongoing commitment to serving some of the world’s most highly regarded brands with our unique, integrated approach to developing insights from information."

In this role, Mallardi will be focused on expanding Blueocean’s client roster, deepening its current relationships and educating businesses about Blueocean’s innovative offerings in data analytics, social media, market intelligence and customer engagement.

Mallardi has a proven track record of developing business using his experience in sales, marketing and research across a variety of industry sectors including consumer goods, health care, media and entertainment, retail, technology and telecommunications. His previous leadership roles at Buyology Inc., EmSense Corporation, Scope Seven Inc., Information Resources Inc., PepsiCo, Philip Morris USA and SPAR Inc. make him uniquely qualified to lead Blueocean to unprecedented levels of growth, added Mehta.

Mallardi is a published author and frequent presenter at industry conferences. He has a Bachelor of Business Administration from Iona College in New Rochelle, N.Y.

About Blueocean Market Intelligence

Blueocean Market Intelligence is a leading next-generation services organization with a deep focus on market intelligence, social media and data analytics. Combining the talent, speed and cost benefits of a flat world, along with their experience in scalable delivery, Blueocean Market Intelligence delivers richer, more actionable insights to multinationals across all major industry sectors.

Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes over 600 professionals specializing in analytics, market intelligence, social media, mobile and emerging markets. To learn more, visit www.blueoceanmi.com.