appbackr Introduces Algorithmically Driven App Discovery and Recruitment for Platforms, Carriers and OEMs

BARCELONA, Spain & PALO ALTO, Calif. -- (BUSINESS WIRE) -- appbackr inc. today announced the release of appscore for HTML5. The machine learning algorithm will be used to inform choices for apps on platforms such as Tizen that support HTML5. The HTML5 appscore joins existing appbackr scoring initiatives for both Android and iOS.

With appbackr appscore, every app on major HTML5 platforms are scored from 1-10, looking at attributes such as ratings, time since last update and other elements related to the future success of the app. Using this methodology allows appbackr to discover great apps that are typically not readily exposed to customers because they are not present on top 10 lists for apps.

“By using the appbackr HTML5 appscore, stores are able to make better choices about the apps that customers want. Stores can discover innovative apps that are not ubiquitous, but meet the highest standards in app quality. The net effect is better selection for customers; more efficient recruiting for stores and better app discovery, distribution and revenue optimization for developers,” said Trevor Cornwell, CEO, appbackr inc.

For emerging platforms like Tizen, appbackr appscore helps recruitment efforts by identifying apps with high potential that optimize for reach and distribution. “For Tizen, using an algorithmically driven approach to app recruitment allows us to target the apps that consumers want and often have not yet discovered on other platforms,” said Christopher Croteau, Tizen Association board member representing Intel.

appbackr appscore for HTML5 and Android form the core business logic for app distribution in Xchange which will be launched at Mobile World Congress in Barcelona Spain.

About appbackr: appbackr Xchange is a wholesale market exchange for apps, providing distribution of mobile apps to stores on a cost per install and pay per install basis. Using a machine learning algorithm appbackr brings the best apps to the best stores and optimizes revenue.

About Tizen: The Tizen Association’s charter is to actively develop the ecosystem around Tizen which includes the market presence, gathering of requirements, identification and facilitation of service models, and overall industry marketing and education. Learn more at www.tizenassociation.org.