PHOENIX -- (BUSINESS WIRE) -- The Interactive Advertising Bureau (IAB) today announced the election of Randy Kilgore, Chief Revenue Officer of Tremor Video, to Chairman of the IAB Board of Directors. Kilgore succeeds Peter Naylor, Executive Vice President, Ad Sales, NBC News Digital, who served as Chairman of the Board of in 2012. Vivek Shah, Chief Executive Officer of Ziff Davis, Inc., has been selected to serve as the board’s new Vice Chair. In addition, IAB announced the election of 11 new members, joining the returning members.
“Working in concert with IAB members over the past year has been an important reminder of just how significant the organization is to the interactive advertising industry,” said Naylor. “As Chairman of the Board, I had the privilege of being a key part of initiatives, such as Making Measurement Make Sense (3MS), that will move the entire field forward. I am sure that Randy Kilgore, bringing with him a wealth of expertise and insights, will drive the momentum even further.”
“I look forward to taking on this new role with IAB, and ensuring that we continue to meet the changing needs of our members,” said Kilgore. “In a fast-paced industry that is constantly in flux with new digital technologies, it is vital that we come together to cut through the complexity to offer brand marketers the types of multiplatform opportunities that drive real world results.”
As Chairman, Kilgore will lead the IAB in the pursuit of its five objectives in 2013 — Shift Brand Dollars to Digital, Industry Professionalization & Promotion, Protect Consumer Privacy, Make Digital Easy to Buy & Sell, and Promote Mobile, Video, Multi-Screen Advertising.
The new members of the board are:
The returning board members are:
“The IAB Board of Directors is a collection of some of the most innovative, forward-looking people in the digital marketing field,” said Randall Rothenberg, President and CEO, IAB. “I look forward to working with them to continue to elevate interactive advertising to its rightful place in the marketing mix and shape the future of our industry.”
The IAB Board of Directors Executive Committee includes:
Ex-Officio Board members include:
The news was released at the sixth IAB Annual Leadership Meeting “Big Data & Big Ideas: Friends, Enemies, or Frenemies?,” which kicks off today at the Arizona Biltmore in Phoenix. The event brings together leaders of the marketing-media ecosystem to discuss, debate, and define the interplay between information, insights, inspiration, and ideas—and ultimately inform the future of the interactive advertising industry.
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.