comScore Releases the "2013 Mobile Future in Focus" Report

RESTON, Va., Feb. 25, 2013 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have shaped mobile media consumption and shifted market dynamics across mobile networks, platforms, and OEMs. The report also includes key mobile market insights from the United Kingdom, France, Germany, Spain, Italy, Canada, and Japan.

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"2013 was a watershed year for mobile, with smartphones surpassing 50 percent penetration and tablets continuing to gain traction," said Mark Donovan, comScore SVP for Mobile. "As consumers incorporate these devices into their daily diet of digital media consumption, marketers and media companies are challenged to confront this emerging multi-platform paradigm. Having a clear view of today's digital landscape - and particularly the rapidly expanding usage of mobile devices - will be critical to success in the year ahead."

To download a complimentary copy of the 2013 Mobile Future in Focus report, please visit: http://www.comscore.com/MobileFutureinFocus2013

Key insights from the 2013 Mobile Future in Focus include:

Multi-Platform Dynamics Shape the 'Brave New Digital World'

    --  With smartphones surpassing 125 million U.S. consumers and tablets now
        owned by more than 50 million, we have crossed into the Brave New
        Digital World - a new paradigm of digital media fragmentation in which
        consumers are always connected. comScore Media Metrix® Multi-Platform
        (Beta), which provides an unduplicated view of digital media audiences
        and consumption across desktop computers, smartphones and tablets,
        reveals that more than one out of every three minutes online is now
        spent on devices beyond the PC.

Smartphones Surpass 50 Percent Penetration and Break Into 'Late Majority' of Adopters

    --  2012 was a milestone year for the U.S. smartphone market as it finally
        surpassed 50 percent market penetration and now enters the "late
        majority" stage of the technology adoption curve. The number of
        smartphone subscribers has increased 29 percent from a year ago and 99
        percent from two years ago. Not only does the market's current ownership
        profile reflect a smartphone majority, but 72 percent of all
        newly-acquired devices are now smartphones.

Android and iOS Control U.S. Smartphone Market

    --  Google's Android OS, which has been adopted by multiple OEMs, and
        Apple's iOS, which is carried exclusively on iPhones, have come to
        dominate the U.S. smartphone landscape with nearly 90 percent of the
        market today. This market share dominance is being reinforced by the two
        platforms' well-developed app ecosystems, making it even more difficult
        for the competing platforms to narrow the gap.

Samsung Makes Splash in Smartphone OEM Market

    --  Apple continues to gain ground as the leading smartphone OEM, but
        Samsung has seen the most explosive growth in this market over the past
        couple of years with a year-over-year increase of more than 100 percent
        and a two-year increase of more than 400 percent. While Apple maintains
        a healthy lead over #2 Samsung, the gap has been steadily narrowing
        during a year in which the rivalry heated up between the two smartphone
        OEM leaders.

High-Speed Mobile Connectivity Has Unleashed Mobile Content Consumption

    --  The improved availability of high-speed Internet access has
        significantly enhanced the average user's media consumption experience,
        contributing to a rapid uptick in mobile media consumption. Default
        Wi-Fi accessibility for smartphones and tablets has not only off-loaded
        bandwidth from networks, but has also contributed to a better on-premise
        (e.g. in-home) browsing experience for users. While Wi-Fi usage has
        become more prevalent, networks speeds have also improved with 4G and
        LTE technology as an increasing number of phones on the market are
        enabled for these speeds.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

SOURCE comScore, Inc.